If you don't want to call it an IPO, then what is it? Seems like IPO is the commonly accepted term that comes closest to describing what this is?
Admittedly, normal terminologies aren't perfectly applicable in Bitcoin world. Hopefully the contract adequately informed people what was being offered, what the obligations are, etc. If there's some new term that should be used for such a thing, I'm all ears
Revolutionary technologies have a tendency of disrupting traditional nomenclature.
The issuer probably shoot himself in the foot by allowing trading while "IPO" is still going.
What is really strange, this same mistake gets repeated over and over in every issue on GLBSE and probably will be repeated in new exchanges like https://cryptostocks.com, https://www.litecoinglobal.com, etc.
What is also missing, is the fixed deadline and what happens, when all shares are not sold by this particular date.
So evoo just pays himself for the shares who the hell cares? It's the same to cancel/end the offering and to buy them from yourself.