Last T20 World Cup was a disaster. And not just because of the time zone. The tournament was scheduled during rainy season, and a number of matches (including those involving the Indian team) were washed out. A few more matches were impacted and overs were cut short. The broadcasters were pissed off, but the ICC just ignored their concerns. For the next cycle (2028-31), I am not expecting a repeat of the $3.04 billion deal that they got for the current cycle. They would be lucky if they get $2 billion.
It doesn't change the fact that broadcasters overpaid for the current cycle and made losses despite 2024 t-20 WC beating the previous numbers (the last 2 t-20 WCs), yes there was a significant spike in numbers for the 2024 T-20 WC and not because of some miracle, its just Indian team had a fine campaign. Yeah, course correction will happen as far as the next cycle is concerned and for the right reasons.
Reminder that I posted this way back in 2022 when the auction concluded and considering the current drama it aged nicely.
-There are total of 179 matches in 4 ICC tournaments and India is playing 26 matches in 4 ICC tournaments then we have additional 8 semifinals and 4 finals (knockouts).
- From the broadcaster's point of view if they are targeting the Indian market only, then they have only 26 (Ind) + 8(Semis) + 4(finals) = 38 Important matches out of 179 in the ICC tournaments.
- If we look at important matches only (38) then according to $3.02 Billion bid it every match is worth close to $80 Million.
- And if we are looking at every ICC match which is 179 then every game is worth approx $16.8 Million. Point to note that 1 IPL match worth is $13-ish million, that's a recent benchmark.
Remember 179 - 38 = 141 non India/ non knockouts.
Now tell me which broadcaster will pay close to $17 million bucks for Aus vs SL, Pak vs SL, SA vs BAN or even Eng vs Aus for Indian or any market?