It is not disputed that they are all in the crypto game because their ultimate goal is profit, but the way they will achieve it is important. I would not put Saylor on the same level as Musk, because the former has his own business philosophy and sticks to what he says from the first day he invested in Bitcoin, while the latter did a lot of damage with his tweets by pumping that altcoin, and even greater damage is made by his decision to withdraw Bitcoin as a payment option in one of his companies.
I read an article in which the SEC investigates Kwon, but they already admit that it will be difficult for them to prove that he intended to do something bad - even though he was extracting large amounts of money months before the collapse. I think that in this particular case it would be difficult to prove something, but if you have money and you are not completely stupid, you can at least temporarily evade justice.