Dash will be changing to a new PR firm, named Shift CommunicationsOrginally there were three candidates who were interested in the role as Dash PR firm, however one of them
withdrawel and masternode owners were left with the following two candidates to vote on their proposed budget proposal :
Shift CommunicationsLink to budget proposal :
https://app.dashnexus.org/proposals/9a4368c4-99e6-4b21-9743-b4e658453f3c/overviewRequested funds : 83 Dash per six months
Netto yes votes (yes votes - no votes) :
540Budget proposal threshold to pass : 484
Interestingly enough Shift Communications brings Cannabis Industry experience to the table,
which is a nice fit with Dash current involvement with the Cannabis industry through ALT36.
Summary of SHIFT Communications
SHIFT Communications is a global public relations agency that specializes in helping companies from a range of industries clearly communicate their value propositions to stakeholders and key audiences. The firm has a deep portfolio of tech experience, including extensive work for the fintech and digital currency industries. SHIFT proposes a San Francisco-based team to support Dash due to its close relationships with a range of industry, technology, and business media. Through its network, SHIFT also brings strong cannabis industry experience to the table, which will help Dash as the organization moves into this vertical industry. The program that makes the most sense for Dash at this time is one that’s firmly anchored to authenticity and truth. The digital currency has had its fill of bad press. Dash has an opportunity to showcase the best of the industry through the realization of a product that serves a purpose beyond speculation. But the media are skeptical, which means the pressure is on to convince media Dash is a legitimate player that should be listened to (and written about). To accomplish this, we’ll devise a clear communications strategy that champions your wins, injects your point of view into larger narratives, and helps media and influencers understand how the next generation of digital currency companies have learned from past missteps and as a result are better poised to move the industry – and end-user experience – forward in a positive way. SHIFT proposes a monthly retainer of $10K for a six-month engagement. The all-inclusive retainer includes strategy + planning, messaging revisions, media relations, owned content creation, and account management.
Wachsman PRLink to budget proposal :
https://app.dashnexus.org/proposals/82f60e45-e1b2-4161-9405-a28dee59d861/overviewRequested funds : 104 Dash per month for six months
Netto yes votes (yes votes - no votes) :
-206Budget proposal treshold to pass : 484
Wachsman is Dash current PR firm that was doing a great job of supporting Dash Core Team but (as some people felt)
did a lesser job at promoting Dash in general.
Summary of Wachsman PR
Wachsman is proposing a continuation of its public relations partnership with Dash Core Group for the six months following the end of our current scope of work (SOW), which ends on April 30, 2019:
Cost
Monthly retainer. Specifically, a variable amount of Dash, payable on the third business day of each month, that equates to $12,500 USD per month.
Retainer fee would be distributed on a monthly basis.
These services are not rendered on an hourly basis, since the team does not restrict its support to normal office hours or set a monthly cap on hours of service provided.
These services do not include sponsored content and/or other forms of paid media exposure, which have never been a priority for Dash Core Group communications for reputational and efficacy reasons.
Services (tactics outlined below)
Media relations support, including relevant Dash Core Group (“DCG”) announcements, inbound/reactive media opportunities, ongoing outreach to reporters in trade and mainstream press which supports DCG (and by extension, Dash network) storytelling objectives, crisis communications support (when required), and on-site media support for DCG executives at relevant conferences/events.
Primary objective(s) for H2 2019: supporting the rollout of .14 and Evolution heading into 2020.
Secondary objective(s) for H2 2019: continuing support of DCG partner announcements, as well as relevant active outreach to media in-between company milestones/announcements.
Tertiary objective(s) for H2 2019: continuing support for Dash network initiatives which align with DCG mission and efforts.
Event strategy and participation support, including vetting of inbound participation/sponsorship opportunities from event organizers, development of long-term event attendance/participation strategy, development and submission of relevant speaker/panel submissions, and on-site logistical support for DCG booths at priority conferences/events.
Historical examples of this support include Consensus 2018 (which included booth construction and on-site media relations support), as well as Dash Core Group's presence at Money 20/20 in October 2018 (which included securing and supporting Ryan Taylor's keynote presentation at the conference).
The campaign timeline would be May 1 through November 1, 2019.
Media Relations Services Included
Press releases announcing business partnerships, network milestones, and other business development moments relevant to DCG and the broader Dash network.
Ongoing outreach to trade and mainstream reporters for the purposes of relationship building. This often does not result in immediate coverage, but is integral to securing DCG opportunities - particularly with mainstream press.
Expert commentary pitches, which are constantly drafted to take advantage relevant news cycles and provide industry thought leadership opportunities for DCG executives in trade and mainstream press.
Sourcing and development of content for byline/op-ed opportunities with interested trade and mainstream outlets. Ryan Taylor serves as primary spokesperson/author for these opportunities, though other DCG executives are incorporated based on the nature of the opportunities.
Reactive press releases/media alerts in the event of crises. Wachsman are on call to conduct reputational damage mitigation during periods of negative press or poor public perception.
Reporting
Wachsman will continue to provide regular reporting on public relations activity to DCG, adjusting strategy and tactics as needed based on DCG’s internal analysis and objectives.
The Wachsman team will continue to defer to DCG on the regularity and format of its communications progress reports for the Dash network. Currently, monthly pictorial reports are provided through software tool Meltwater, that measures approximate article exposure, reach, sentiment, geographic hotzones, featured SEO terms, and analysis against direct competitors.
Wachsman team will also be open to and adjust for feedback and ideas through Michael and Fernando, as the community presents them.