It allows people who haven't invested yet to invest
It brings awareness to the market, growing the potential investors
Dips are good it give us opportunity to buy more coins and have profit in return. I'll do invest before the market crash last few days, what
I do is invest my remaining money to buy more coins and luckily it gives me profit for now. I'm now recovering for some losses and hopes to have more profit when the market recovers all from the big crash.