Had to leave the office b4 I got a chance to follow w/ a current example that I wanted to expound on in a 2nd note, that might shed some perspective on some of my own learnings here.
Annoyed that the context of said example is slightly different now, given your defensive, snide and mildly insulting reply. Almighty? Talking Smack? Bristling like a pre-teen at any kind of non-laudatory, if constructive, criticism; Not a good look in terms of investor relations, bruh. I know whereof I speak. It's ok to be vulnerable, to sync with negative opinion, to understand it, to apprehend and grip it and own and turn it around.
To get to that example....
In February of 2014, I gave a Webinar to some sales leadership at this company. It took me a bunch of grit and legwork: selling a use case to early adopters that solved a niche problem they barely knew about, getting them successful with our tech, and then evangelizing the message up the chain. That one sentence encompassed 9 months of my life. 3.5 years later from that Webinar, and I've built out a global deployment of our stuff at this company. That is nontrivial; it's the largest company of its kind in the world. For it to really matter tho, we need to 10x it from here.
And all the makings are there. We appeal in a big + inexpensive way to the engine of the company: Digital Sales teams. We have a captive audience, who really want our stuff, and we have no competitors.
But no. That's the sexy side of it.
85% of our resources are working on something entirely different, unproven, but a holy grail-type solution in our market space. It's our 2.0. We scarcely have a penny or a moment to spare for furtherment of our current-gen tech. But we need the sweet nectar that is a bunch of end user revenue from these folks.
So we told them X date. We will have everything they need to scale internally to other WW Orgs. X date is mildly insane given our resource stretch. But, to quote from Eminem's recent Trump diss track, "I'm drawing in the sand, a line." And we'll make it happen for this customer by that day. They, the core and bleeding edge of our market, require it. Earlier if possible. And hell we are even more up against it now that one of the succubus FANG cos. poached a key key key guy from us, effective as of 11 days ago. Regardless, as an organization we've set the expectation for end 1/18. That's when it happens. End of. And its w/o saying that it'll hurdle the high quality bar a company like that has for its vendor's products.