To best understand our logo with 5 cogs, please read Chapter 3 summation of my book “improve Your Odds – The Four Pillars of Business Success” https://fourpillarsofbusinesssuccess.com/book-preview/
Chapter 3: A System Approach – Designing Your Company
The systems approach to designing a business is one of the toughest things for many new entrepreneurs to grasp. Too often, they focus on the power of their ideas, and assume that their personalities are sufficient to create just the type of company they want. Misconceptions of this nature are the reasons that so many of today’s companies are so dysfunctional. The reality is that your company is a system made up of many smaller systems, sub-systems, and individual components. As a whole, your company is just one of numerous subsystems within your industry, local, state, national, global economy, etc., or however you wish to conceptualize it.
Each of those components must work in harmony with every other part of the business if the larger system is to function to its maximum potential. Everything within the system affects everything else, and it means that even seemingly minor problems in one area of the company can quickly ripple throughout the business and negatively impact other areas. Without a systems approach to problem-solving, these complications can quickly alter your corporate culture or otherwise cause broader dysfunction at every level of the organization.
Our systems approach analysis recommends that you emphasize active creation and definition of your business brand, vision, mission, values, and culture, and focus on that as a matter of course. By doing so, it helps to ensure that those fundamental aspects of your company are not changed by internal or external forces in a way that could ultimately harm your enterprise. The broader goal of all of this is to ensure that your team members have been properly empowered to implement your vision by maintaining your established business culture. Values must align with vision. Your culture must be in agreement with your mission. All of these components must be in sync to ensure that every system works in concert with every other system, together creating the broader system alignment every company needs to achieve its goals.
To accomplish this goal, you have to work to create excellence throughout your business, and in every category:
• Leadership and Management
• Strategy
• Execution
• Structure and Process
• Delegation
• Employees
• Mutual Goals Review
• Products
• Customers
Chapter 3: A System Approach – Designing Your Company
The systems approach to designing a business is one of the toughest things for many new entrepreneurs to grasp. Too often, they focus on the power of their ideas, and assume that their personalities are sufficient to create just the type of company they want. Misconceptions of this nature are the reasons that so many of today’s companies are so dysfunctional. The reality is that your company is a system made up of many smaller systems, sub-systems, and individual components. As a whole, your company is just one of numerous subsystems within your industry, local, state, national, global economy, etc., or however you wish to conceptualize it.
Each of those components must work in harmony with every other part of the business if the larger system is to function to its maximum potential. Everything within the system affects everything else, and it means that even seemingly minor problems in one area of the company can quickly ripple throughout the business and negatively impact other areas. Without a systems approach to problem-solving, these complications can quickly alter your corporate culture or otherwise cause broader dysfunction at every level of the organization.
Our systems approach analysis recommends that you emphasize active creation and definition of your business brand, vision, mission, values, and culture, and focus on that as a matter of course. By doing so, it helps to ensure that those fundamental aspects of your company are not changed by internal or external forces in a way that could ultimately harm your enterprise. The broader goal of all of this is to ensure that your team members have been properly empowered to implement your vision by maintaining your established business culture. Values must align with vision. Your culture must be in agreement with your mission. All of these components must be in sync to ensure that every system works in concert with every other system, together creating the broader system alignment every company needs to achieve its goals.
To accomplish this goal, you have to work to create excellence throughout your business, and in every category:
• Leadership and Management
• Strategy
• Execution
• Structure and Process
• Delegation
• Employees
• Mutual Goals Review
• Products
• Customers
I like the Four Pillars graphic you've made BTCwise. I also recall when the original design was being made that it was difficult to bring in a pillar design, though that doesn't necessarily mean it would not be possible. I'm sure something can be worked out. I really like the cogs because they illustrate systems working together. Perhaps there would be a way to integrate pillars and cogs together, like cogs working inside a building constructed of pillars. Depending on what Joe and Alan think, that could maintain the current brand by "adding" to it, rather than taking anything away. The pillar structure wouldn't need to be part of the logo itself by any means. Just an idea.
As Alan mentions above, it's all about enhancing your brand and communicating mission, culture, and values.
) things needed for success: knowledge, honesty and something everyone needs. At least Bittrex has two of the three, guess that will have to do until someone comes along with all three. Oh, wait, the would be DNotes! 
