Crypto-pay Button in Your Browser Will Change What Content Creators Offer UsWe've had a balance of power in media and particularly the Internet for a long time.
Consumers want media entertainment for free. Advertisers want our attention. So we watch media, and read articles in exchange for a variety of advertising exposure.
But the public has also become more savvy about the power of advertising, and even those who don't care about the insidious influence, are
getting tired of advertisements hogging screen space and interrupting their entertainment. But unless you're willing to subscribe to advertisement-free sources, there has been no other option. Possibly, a major cause of this situation is how expensive and difficult it is to make a financial transaction. This prohibits micro-payments of a similar value to the value of benefits advertisers get for our moment of attention.
But the
W3C has been working on a browser based payment standard that incorporates cryptocurrency payment. This system could benefit from the fact that cryptocurrency transaction fees can be very low, and the currencies can be traded in fractions of a cent.
https://www.coindesk.com/bitcoin-browser-google-apple-move-adopt-crypto-compatible-api/The standard has now matured to a stage where it is encouraging the development of APIs by merchants and financial institutions including cryptocurrency groups. This could herald a fundamental shift in the way media is consumed and as a result, the type of media that is provided.
At the moment,
content creators are responding as much to the desires of potential advertisers as they are to the desires of the audience. This is because even if the audience really wants a product, if the advertiser won't partner up with its distribution, the content creator will get no income from it. Consider the number of Youtube content creators that were burnt when advertisers started demanding that their products were not displayed on channels with possibly offensive material, like those of comedians. Or consider how hard it would be to get advertisers in a blog about how advertising is making us buy products that we don't want.
But when efficient micropayments can be automated for our selected media channels, or we can hit a 'mini-pay' button instead of a thumbs-up for a more genuine expression of our support or gratitude,
content creators will respond to completely different motivators. The direct connection between audience, payment, and creator will enable much more contentious points of view, and possibly much more offensive entertainment to be profitable.