You are right, there are no coffee shops just like in UK, don't worry friend, soon they will adopt it. That's our way to spend coins is by just exchanging
it to real money, and go to the store and pay physical and real money, but still we used coins in real life.
Its difficult to find any physical shop at a moment where we can spend our coins directly, especially in my country I don't see a single shop, so converting to fiat and spending is the only option left.
We all have same problems. I hope some CEO or his assistants are reading our comments here. Somehow, they would see what we need and what we want to make our coin usable in other ways.
I think at least in that case we do not need any CEO or have to call to any other person to solve that issue for us, but we ourselves have to manage to start accepting bitcoin and have to start shops(if possible) and services for bitcoin. So the problem will be solved.