Maybe developer(s) is just a bad word to be using anywhere in promotions since people will likely repeat that word leaving out all the details as to "developers of what" ?
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-MarkM-
I agree with MarkM the term 'developer' has all the wrong associations in the averages Joe's mind. Joe does not see Joe as a developer and probably never will.
The word 'developer' was a put off for me when I first came across DevCoin. With so many to investigate it knocked DevCoin down to the bottom of the list.
The problem is creative people use different titles in different areas and they all have negatives in Joe's mind.
Creator has a nice ring to it though. Sounds like we are all Gods
ThinkI
I think "creative people" would work better than "creators".
Because when Joe reads or hears that 90% of the coins go to creators, the default answer to "creators of what" is likely to be "the creators, duh, as in the creators of the coin/system itself".
But maybe if we say 90% of the coins go to creative people, and maybe try to even squeeze in "in general" right away, like "creative people in general", before starting to get all particular about different types of creative people creating different types of things, maybe four words is few enough more than two of them might stick.
At some point we would also of course want to tack on the part about these "creative people in general" are only getting paid for free open source things that they create, such as free open source beer recipes, free open source beerbottle-manufacturing equipment, free open source homebrewing-kit software, free open source artwork one can freely use to design one's homebrew / home-microbrewery beer labels, free open source music one can use to put music into one's beer-advertising videos, free open source videos one can modify to make one's beer-advertising videos, free open source hangover cure pill formulae, free open source software one can use to edit these sounds and images and words, control one's microbrewery and so on and so on...
"Free as in OPEN SOURCE beer!"
-MarkM-