I had a look at the pool, I found some interesting claims, such as
Today, pools operate like custodial bank accounts and have the ability to decide who can and who can't use Bitcoin
Isn't this how mining pools have always been from the get-go? what has changed? why does Luke think it's a recent development of some kind? in fact, before the Chinese government banned mining, 2-3 Chinese entities or perhaps people had well over 50% of the hashrate, furthermore, at that point, not only were mining pools centralized -- the physical location of the hashrate origin was pretty damn centralized (which is still the case now, except it moved from China to the U.S).
As for censorship, it is no longer a matter of actual resistance but merely if and when the pools choose to do it there are 11 entities who decide what transactions go in (or stay out) of almost every block, and simply the 2 largest can impose censorship on everyone else with 100% success.
The first part is correct, although I doubt that at any point in the past, we had anything more than 11 large pools, however, the second part, 2 largest can't have 100% success in censorship, the two largest pools today own 55% of the hashrate, to make it easier to understand, let's just say the mine half the blocks out there, and thus their censorship success rate would be 0%, on average, every other block is found by someone else (not antpool and foundry), so there is always a 50% that you may need to wait for the 2 blocks to get 1 confirmation.
Obviously, it gets worse the more these two grow, even worse if they take in the 3rd largest pool with them, so ya, more pools will always help, however, I just dislike the sales pitch.
Now back to the pool itself, I see that this pool is not PPS, and thus, I don't see it going anywhere far, I sure can't be teaching someone Luke about Bitcoin mining history, but history shows that anything non-PPS is very likely to fail.