We're targeting to average users, for common usage. But security freaks ...
IMHO, an impossible to re-flash hardware is much more "security freakishness" than password-protected files...
And, why making an impossible to re-flash or read keys hardware if the whole wallet will likely be stored unencrypted on paper in the same physical building than the device? Somebody with physical access to the device will likely have physical access to the paper backup.
Finally, if you don't consider encrypting the keys in the device, then you're not considering plausible deniability. Somebody willing to physically steal the device is much more likely to simply physically force the user to give him the money ($5 wrench attack). If you don't have multiple encrypted volumes, and you're not some sort of Rambo capable of counter-attack in meatspace, then you lose.
I know. I just think it'd be nice if everybody could easily have the option of having the same level of safety and security as well, including people who don't know what the heck a "live distro" is.
Pardon my ignorance, but why does it need to be initialized on an unsecured machine?
PS; Please don't take what I say here as bashing criticism. Even if this device is not "physically safe/secure" at all, it would still be awesome as a protection against hackers, which are the real danger most bitcoin users face today - and will remain the sole sensible danger for years. So, just want to make sure you understand I fully support your initiative either way. I'd just like it more if it had these encryption features, that's all.
EDIT: Sorry, I had not seen the previous message:
Again I respectfully disagree. Most young people at least would likely find it easier to store things on their google accounts than to physically store paper in an organized and safe manner. But anyway, that's now pointless, since...
If that's the case, then yeah, there's no way to encrypt things on the device.
Even small keybords like those in some cellphones are that expensive? I'm really ignorant on this.
If it's cheap enough, different people could have their different devices anyway. It's definitely not a showstopper not to be multiuser.