Most companies are saying they will go with ETH because they fear retaliation from the EF and BailoutForkers, just as most pools (regardless of what their users preferred) voted to go along to get along (rather than being placed on The List of subversive troublemakers).
The ETH commitment of the miners only lasted as long as they lacked economic incentive to defect to ETC.
When their software is cloned and run on ETC, the dapp guys will quickly ditch Pope Vitalik and serve the socioeconomic majority.
Granted there is some appeal to the prospect of bailouts for failed contracts, but that provides a useful way to force self-identification of which dapps are toys (meant to run in make-believe world of monopoly money and reversible time), and which are actual production systems (meant to run in the real world where we play for keeps and time is not reversible).
The comments about the miners are right. I mine both ETC and ETH, whichever is more profitable for me.