You should provide some sort of rewards for market makers. For example: you have base commission for takers 1% (so give at least 0.5% to market maker). Market makers nowadays have hard times, huge exposure to smart players if you want to offer competitive odds, this is full time job and hard to automate this process even using best odds providers. This is a risky job and should be rewarded. Otherwise exbet will never become a truly exchange with natural liquidity.
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Our approach is to build solid relationships with third parties who can bring scalable, reliable market making to entire sports/leagues, either pre-match, in-play or both. In building these relationships, we work on getting the technology and commercial partnership right, and we see bespoke commission deals as one lever available.
Given the passive approach of increasing the user base and that the current focus is forging the right partnerships, I get the impression that this project is still in making and perhaps launched per-maturely? Perhaps, a shift on focus from large institutional partnerships to user acquisition might help with the main goal of this project which you clearly described. I'm suggesting this as simply having an interested community might be on your side when presenting your project to particular VC and it might make your case stronger?
In that way, it doesn't strike me as too carefree not to invest a little in marketing strategies some of which have been mentioned on here already.
In any case, with the info available these are my thoughts but maybe there are other factors at play affecting these decisions that I'm not aware of.
(took us a while to work out what a "fidh" was or is meant to be...).
