The games industry considera this as a marketing campaign, spend money on players sometimes has a better impact than spend that same money on adds, and I see this as a good practice.
And that doesn't happen only in the philipines, that's something that we see all around the wold nowadays. In latam we have some influencers like Fernando Flow who uses his network to promote New games.
This is so very true. They are wanting to have a different approach now. Maybe the rise and fall of Axie Infinity showed future developers of these P2E games the error of their ways.
I remember when the coin was valued very high but when the collapse of FTX happened it suffered until it wasn't worth nearly anything to anyone.
Whenever these developers wanted to make a Play-2-Earn game, their target is always our country - the Philippines. I mean why not? Axie Infinity, Pegaxy, Plants Vs. Undead are the ones that became popular P2E games when it was on hype, and for sure, many people made huge money playing on it.
Playing while earning. This what makes it attractive and for a developing country like the Philippines, it's really attractive especially if you realize that you can earn way more than working 8 hours earning only minimum wage and the best part is, you are only spending at least half of the usual 8 hours working time to earn twice as much. These developers are using our country to attract more investors. As for these crypto games that can be considered as gambling, I don't see any gambling feature from them aside from the fact that you might lose your money if the developers decided to rug pull from their investors.
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I also remember Wax blockchain as one of the popular options for these gamers.
This Wax blockchain reminded me of the game "Alien Worlds" where you are just clicking and clicking that makes me bored from the first hour of doing it.
Same with Cryptoblades.
Funny that you mentioned Undead because for the very first time I seen and actually noticed it while visiting a Coin Price Market website as an advertisement and clicked on it. All because I had posted about this earlier today and wanted to see if it was one of these Pay to Earn games. And was in the least surprised when I did, that it was.
Now there was this thread I had noticed with the same concept over at the altcoin topic that might be the same:
https://bitcointalksearch.org/topic/over-100-million-players-on-hamster-kombat-5499333