Yes, it's a matter of money. But tell me why should any sheikh invest in Ligue 1 (which have very weak financials) and not in the Premier League or La Liga or even Serie A which is historically more prestigious? I see no reason for this. Even the investment in PSG is said to have been driven by France and Qatar's close ties and political trade-offs.
There you go, you answered the question yourself. It is about politics and greenwashing. The name Paris Saint. Germain is as perfect as it can get if you pursue an agenda that is about more than just sports. Paris is a serious name in the world, it spreads amazingly around the world when they achieve something in sports, and at best to win the Champions League.
When a sheikh invests money into a soccer club, is not about making a profit, it is about presence and influence. You get to talk with the most important officials from the biggest associations around the world. FIFA, UEFA and many more. There are very interesting articles regarding how many engagements the sheikhs already have around the world. There influence in sports is massive. I mean what else can I tell you when Saudi Arabia is going to be the host for the Olympic Winter games?
Winter games in Saudi Arabia.
All relations between France and Qatar are not about prestige, but about murky schemes and money. The purchase of PSG, Qatar's winning the right to host the 2022 World Cup in 2010 and the purchase of aircraft by Qatar from France for $15 billion, the emergence of the BeIN Sports channel (Al Jazeera's branch) in France are all links in the same chain. All this was pushed through on bribes and corruption. The Sunday Times journalists described this scheme in some detail and, for example, Blatter himself confirmed many points from that investigation.
This is European football - it's not only a sport, but also dirt, corruption, money laundering and politics.
I don't have any merits left or otherwise I would send some your way, but you added a few important points here. I am not sure if it was the Sunday Times journalists that I also gathered information from, but there are a couple of articles and documentaries dealing with those investments from Eastern countries.
I wonder if the pull effect will become even stronger in the future as there is still a lot of money in the hands of Eastern billionaires that needs to be invested. Assuming that PSG will become the Ligue 1 champion for 10 -15 years in a row, will that rather lead to more billionaires flooding Ligue 1 with money or will it make Ligue 1 as a product so unattractive that no other club will be pushed like PSG? That also counts for other leagues and all of this has just gotten started 15 - 20 years ago. What is going on in 20 years from now? Is it a billionaires' race only in all kinds of sports? At least there are also failures when sheikhs buy a club, for instance Malaga. They have been bought in 2010 by a Qatari and Malaga is 19th in Segunda Division in Spain.
But I can imagine that clubs like Monaco will be pushed harder in the future. They are already in the hands of the daughter of a Russian oligarch. What a sleazy blend of corruption, money laundering and politics, as you say.