Gambling advertising monitored closely - page 3.

dunfida

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Quote from: acroman08 on January 14, 2021, 09:45:39 AM

Quote from: Twentyonepaylots on January 13, 2021, 04:04:34 PM

Not like kids could get their hands on a huge sum of money anyway. But I get what they were concerned about. Though personally, I think they are barking at the wrong tree on this one. They should regulate gambling ads to explicitly mention the downsides of gambling and not be on sites that aren't made for gambling. You know what I'm saying?
-snip

oh, but they can. there have been cases in my country where a kid is able to use a debit card, a credit card or other types of e-wallet to buy things online. these cards can be used to deposit on an online gambling site. so yes, kids these days can get their hands on huge sum of money and they can use it to deposit on an online gambling site

also, check this post from quora https://www.quora.com/My-son-deposited-my-money-to-gambling-site-big-amount-of-money-I-asked-for-a-full-refund-they-said-that-they-will-investigate-Will-they-refund-me

Okay lets put more links for related scenario:

https://www.independent.co.uk/news/business/news/children-using-debit-cards-gamble-online-5361812.html
https://www.mirror.co.uk/news/uk-news/boy-aged-13-lost-80000-12639770
https://violette1st.fandom.com/wiki/KID_GAMBLES_AWAY_$1,200_ON_DAD%27S_CREDIT_CARD!!!
https://www.youtube.com/watch?v=BQxwmINR6wg

This might be talking about teens but still considered minors too.

finaleshot2016

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Quote from: acroman08 on January 13, 2021, 10:14:55 AM

Quote from: aioc on January 11, 2021, 03:40:15 PM

Quote from: plvbob0070 on January 11, 2021, 12:26:37 PM

Quote from: acroman08 on January 11, 2021, 06:48:05 AM

here's another screenshot of the game

https://www.casino.org/news/dangerously-cute-uk-advertising-watchdog-bans-fluffy-favorites-ad/

Have not seen the second picture you shared but by just looking at how the game looks, it is obviously appealing to children. If kids saw this, without knowing that it's gambling, they would probably try accessing the game since there's so much adorable stuff that they would like on this game. Plus the fact that they advertise it on Facebook where kids nowadays have their own account and they might think it's just a simple game. Personally, if I did not know that this is for gambling, I would think that they target to attract children to play the game. We can't blame those who made a report about this because it's really not a good choice of images.

If you are an adult playing on a slot and these images pop up I don't think it will appeal to you, the owner of that gambling site is thinking of what the children will like when they used these images, it's obviously for children and there's no defense for this, 100% of those who will see this will conclude that it's targeting young people.

I've read the article from the second screenshot I shared. the gambling site said to ASA that reason for the cute design as they were appealing to women of age 18-65 but I think the design is a little too cute or kid-like and I agree with ASA that the design actually is a little irresponsible on the gambling site's side.

These picture advertisement isn't attracted to the wwoman aged 18-65 personally speaking because it looks like that these site are advertising to the child and so much pleasant and colorful to the eyes of the children. This isn't appealing to me if i were a woman aging mid 20's. These should be taken seriously if the gambling site really wanted to attract woman gamblers by simply making their content and game criteria a lot creative than these.

This is very cute and I doubt that they will get attracted on that design. And also, being cute is different from a kids design so this isn't very attractive to women. They should have formed an analysis on what kind of UI they will show to their target audience because even the design will have a factor on success. Most of the gambers are adult and obviously they should have a design thay os very fitting to adults.

plvbob0070

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Quote from: acroman08 on January 13, 2021, 10:14:55 AM

Quote from: aioc on January 11, 2021, 03:40:15 PM

Quote from: plvbob0070 on January 11, 2021, 12:26:37 PM

Quote from: acroman08 on January 11, 2021, 06:48:05 AM

here's another screenshot of the game

https://www.casino.org/news/dangerously-cute-uk-advertising-watchdog-bans-fluffy-favorites-ad/

Have not seen the second picture you shared but by just looking at how the game looks, it is obviously appealing to children. If kids saw this, without knowing that it's gambling, they would probably try accessing the game since there's so much adorable stuff that they would like on this game. Plus the fact that they advertise it on Facebook where kids nowadays have their own account and they might think it's just a simple game. Personally, if I did not know that this is for gambling, I would think that they target to attract children to play the game. We can't blame those who made a report about this because it's really not a good choice of images.

If you are an adult playing on a slot and these images pop up I don't think it will appeal to you, the owner of that gambling site is thinking of what the children will like when they used these images, it's obviously for children and there's no defense for this, 100% of those who will see this will conclude that it's targeting young people.

I've read the article from the second screenshot I shared. the gambling site said to ASA that reason for the cute design as they were appealing to women of age 18-65 but I think the design is a little too cute or kid-like and I agree with ASA that the design actually is a little irresponsible on the gambling site's side.

Do they think that majority of women ages 18-65 would be attracted to cute stuff? They are not kids anymore to fall for baby stuffed animals. Does their team did not study it further before deciding on the design they will use? It would be understandable if they used lighter colors or something if they are trying to appeal to women of those ages. Aiming for the cute concept is fine, but the designs are just too much and not appropriate for their target customers.

acroman08

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Quote from: Twentyonepaylots on January 13, 2021, 04:04:34 PM

Not like kids could get their hands on a huge sum of money anyway. But I get what they were concerned about. Though personally, I think they are barking at the wrong tree on this one. They should regulate gambling ads to explicitly mention the downsides of gambling and not be on sites that aren't made for gambling. You know what I'm saying?
-snip

oh, but they can. there have been cases in my country where a kid is able to use a debit card, a credit card or other types of e-wallet to buy things online. these cards can be used to deposit on an online gambling site. so yes, kids these days can get their hands on huge sum of money and they can use it to deposit on an online gambling site

also, check this post from quora https://www.quora.com/My-son-deposited-my-money-to-gambling-site-big-amount-of-money-I-asked-for-a-full-refund-they-said-that-they-will-investigate-Will-they-refund-me

STT

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Quote

Not like kids could get their hands on a huge sum of money anyway.

Certainly they can, thats the danger that it encourages theft and use of credit cards belonging to family left unattended. Happens all the time in fact and in some cases the money is reversed as its basically fraud and easily arguable as poor practise for any company to be involved with. Its not just gambling that has this issue but any app or game on phone its frequently found that encouragement to win the game via buying items that give the points is a common gameplay feature which is exploitive basically. I can understand why counter measures are taken and hopefully even though we deal with crypto not credit cards its avoided here also.

Twentyonepaylots

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Not like kids could get their hands on a huge sum of money anyway. But I get what they were concerned about. Though personally, I think they are barking at the wrong tree on this one. They should regulate gambling ads to explicitly mention the downsides of gambling and not be on sites that aren't made for gambling. You know what I'm saying?

Quote from: Sadlife on January 12, 2021, 08:18:33 AM

Marketing strategy is one of the reasons to why they used stuffed toys , maybe they only want a new fresh point of view from the same advertising mostly showed in television.
There's no really proven system to stop minors from entering. KYC can only work if all casino uses it, and it's easy to have fake Id's now using editing softwares. Crypto based gambling platform mostly doesn't have it. So it's up to the parents to guide them and teach them the pros and cons.

Pretty much at a lost here as to why this became the breaking point when circuses, parlor games, and carnivals are there with stuffed toy prizes where kids can basically get their hands on full-time gambling. There are more obscure concerns revolving gambling advertisements and they chose to act on this one.

robelneo

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Quote from: acroman08 on January 13, 2021, 10:14:55 AM

I've read the article from the second screenshot I shared. the gambling site said to ASA that reason for the cute design as they were appealing to women of age 18-65 but I think the design is a little too cute or kid-like and I agree with ASA that the design actually is a little irresponsible on the gambling site's side.

Even if they conducted a survey or study on this, they should have not proceeded on using these so-called cute pictures, because they are alarming and obviously will also target children and I don't think are more women gamblers than men, they should the target their masculine clients because they are the majority players of the industry, not women and children.

Quidat

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Quote from: ?? on ??

Quote from: acroman08 on January 13, 2021, 10:14:55 AM

I've read the article from the second screenshot I shared. the gambling site said to ASA that reason for the cute design as they were appealing to women of age 18-65 but I think the design is a little too cute or kid-like and I agree with ASA that the design actually is a little irresponsible on the gambling site's side.

well from the explanation they gave I think this shows that their aim to increase gambling players is not only for men but for women and other young children who like this kind of look, there is no important problem as long as everything is still going well and have a good response.

Seriously? Age 18-65 they say? Whom they trying to convinced with that reasoning? Those images or design isnt really something for ages 18 and up.
Cute design which is really enough to get attention or attraction with those kids or young minds that would able to see those pictures.
What theyre trying to achieve? getting some minors to play into the site or would really be just aiming for future possible gamblers?

acroman08

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Quote from: aioc on January 11, 2021, 03:40:15 PM

Quote from: plvbob0070 on January 11, 2021, 12:26:37 PM

Quote from: acroman08 on January 11, 2021, 06:48:05 AM

here's another screenshot of the game

https://www.casino.org/news/dangerously-cute-uk-advertising-watchdog-bans-fluffy-favorites-ad/

Have not seen the second picture you shared but by just looking at how the game looks, it is obviously appealing to children. If kids saw this, without knowing that it's gambling, they would probably try accessing the game since there's so much adorable stuff that they would like on this game. Plus the fact that they advertise it on Facebook where kids nowadays have their own account and they might think it's just a simple game. Personally, if I did not know that this is for gambling, I would think that they target to attract children to play the game. We can't blame those who made a report about this because it's really not a good choice of images.

If you are an adult playing on a slot and these images pop up I don't think it will appeal to you, the owner of that gambling site is thinking of what the children will like when they used these images, it's obviously for children and there's no defense for this, 100% of those who will see this will conclude that it's targeting young people.

I've read the article from the second screenshot I shared. the gambling site said to ASA that reason for the cute design as they were appealing to women of age 18-65 but I think the design is a little too cute or kid-like and I agree with ASA that the design actually is a little irresponsible on the gambling site's side.

michellee

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Quote from: cabron on January 12, 2021, 01:43:21 PM

I never thought its that lovely. The one that I see here in bitcointalk is the bethash.io casino which has its fluffy mascot only but not the games with cutey characters on slot machines.

But don't you guys think the casino also is doing this so that the gamblers will feel like they are at least kids? You don't wanna lose thousands of money yet still feel old and miserable but the feeling to be like a kid for just a period of time while playing could be an experience for gamblers. Grin

I 'm sorry I'm just kidding.

I guess so. But I think the casino only wants to give their best services to their members, especially for loyal members, and the casino wants to make them comfortable while playing gambling. And the members can feel satisfied with the services, and the members will not doubt to spend more money just to fills their want to playing gambling. Besides that, that will depend on each people interpretation, and they will have their own opinion.

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Quote from: QueenVera on January 12, 2021, 08:43:13 AM

Quote from: fiulpro on January 04, 2021, 05:57:29 AM

I stumbled across an article where the gambling advertising did have some stuffed animals in their advertisements. Now the complaint was made and it was determined that usage of advertisement like this actually causes people under 18 to get engaged with such things which can cause further problems.

Must of this platforms has professional that give them advice on certain issues and I'm sure they did on this one and the stunt behind it was to create an awareness of their platform. Like they say, no marketing is bad publicity. The idea is to get everyone taking about your services and this can be achieve both with a good reputation or complicated one.

Glad the authority took down the advertisment as it wasn't right. You don't used stuff animal to target adulthood so obviously they had the intention of causing some outburst and not target underage users too. But just want their platform to be in the mouth of the media to create awareness.

It makes me wanting to know what did the creator of the game thinks about it or let's just say I wanna know the side of them why they did it. But obviously seeing those stuffed animals in a slot machine doesn't look so appealing to me, it's just like it was made hastily. I don't think they don't see the obvious there and yeah, I agree that the authority took down it because it doesn't look so professional imo.

Not about professionalism or whatsoever when it comes to design but rather on the ethical side of things that it isnt really just right for those kinds of
advertisment to be shown in tv specially that young age -can really watch those adverts. Its the responsibility of the government to take care of its
citizens and its just right for them to took it down to prevent more further possible influence on making new gamblers in the near future.
Also there would be lots of complaints that would come from parents which doesnt like on that kind of advertisement or whats been shown in tv.

cabron

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Quote from: aioc on January 11, 2021, 03:40:15 PM

Quote from: plvbob0070 on January 11, 2021, 12:26:37 PM

Quote from: acroman08 on January 11, 2021, 06:48:05 AM

here's another screenshot of the game

https://www.casino.org/news/dangerously-cute-uk-advertising-watchdog-bans-fluffy-favorites-ad/

Have not seen the second picture you shared but by just looking at how the game looks, it is obviously appealing to children. If kids saw this, without knowing that it's gambling, they would probably try accessing the game since there's so much adorable stuff that they would like on this game. Plus the fact that they advertise it on Facebook where kids nowadays have their own account and they might think it's just a simple game. Personally, if I did not know that this is for gambling, I would think that they target to attract children to play the game. We can't blame those who made a report about this because it's really not a good choice of images.

If you are an adult playing on a slot and these images pop up I don't think it will appeal to you, the owner of that gambling site is thinking of what the children will like when they used these images, it's obviously for children and there's no defense for this, 100% of those who will see this will conclude that it's targeting young people.

I never thought its that lovely. The one that I see here in bitcointalk is the bethash.io casino which has its fluffy mascot only but not the games with cutey characters on slot machines.

But don't you guys think the casino also is doing this so that the gamblers will feel like they are at least kids? You don't wanna lose thousands of money yet still feel old and miserable but the feeling to be like a kid for just a period of time while playing could be an experience for gamblers. Grin

I 'm sorry I'm just kidding.

michellee

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Quote from: plvbob0070 on January 12, 2021, 09:29:54 AM

Quote from: Lanatsa on January 11, 2021, 04:11:44 PM

This do mold up those young minds to be gamblers later on when they do really get engage into believing that they are just simply playing with those
images but deep inside it do really involves gambling.

Kids have a very curious mind and once something got their attention, they would go for it without thinking of what really it is. This leads to early exposure to gambling that they can bring when they grow up.

It was like they were addicted to mobile phone games, which I already saw happen to many young people. They install that game because their friend is asking them to join in that game. Soon, they can install a gambling game because of inviting from their friends too. They will not feel that it is gambling because they only think that the game is like the game that they already played. We know that gambling games evolved to better than a few decades, and with the internet support and available in many places, that attract people, including young people, to join and play the gambling game.

plvbob0070

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Quote from: aioc on January 11, 2021, 03:40:15 PM

If you are an adult playing on a slot and these images pop up I don't think it will appeal to you, the owner of that gambling site is thinking of what the children will like when they used these images, it's obviously for children and there's no defense for this, 100% of those who will see this will conclude that it's targeting young people.

Definitely not the best images or design to attract the majority of the gamblers. If they are trying to appeal to older people, they should have thought of some images that will certainly gain their attention, not those cute images. I get that some gamblers may probably like cute stuff, but putting too much of it on an adult game is not a good one.

Quote from: Lanatsa on January 11, 2021, 04:11:44 PM

This do mold up those young minds to be gamblers later on when they do really get engage into believing that they are just simply playing with those
images but deep inside it do really involves gambling.

Kids have a very curious mind and once something got their attention, they would go for it without thinking of what really it is. This leads to early exposure to gambling that they can bring when they grow up.

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Quote from: QueenVera on January 12, 2021, 08:43:13 AM

Glad the authority took down the advertisment as it wasn't right. You don't used stuff animal to target adulthood so obviously they had the intention of causing some outburst and not target underage users too. But just want their platform to be in the mouth of the media to create awareness.

In my opinion, using animals may it be a stuff or any form or figure of animal use in advertisement will be bad. It will depend on how it was presented or does it not violate any law regarding on the animals. Cow was being use to present milk in their labels but it is not gross to watch and we even enjoy buying milk products with cow image in the label because somehow it could be an assurance that you buy something you really wanted to buy which is the cow's milk.

QueenVera

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Quote from: fiulpro on January 04, 2021, 05:57:29 AM

I stumbled across an article where the gambling advertising did have some stuffed animals in their advertisements. Now the complaint was made and it was determined that usage of advertisement like this actually causes people under 18 to get engaged with such things which can cause further problems.

Must of this platforms has professional that give them advice on certain issues and I'm sure they did on this one and the stunt behind it was to create an awareness of their platform. Like they say, no marketing is bad publicity. The idea is to get everyone taking about your services and this can be achieve both with a good reputation or complicated one.

Glad the authority took down the advertisment as it wasn't right. You don't used stuff animal to target adulthood so obviously they had the intention of causing some outburst and not target underage users too. But just want their platform to be in the mouth of the media to create awareness.

tyz

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Quote from: fiulpro on January 04, 2021, 05:57:29 AM

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

That's a good question. From the psychological point of view, I would say that this type of advertisement will stay in the memory longer. Because this is exactly the aim of advertising. Through constant repetition or through particularly aggressive advertising, to anchor it in the minds of the customer. But I just wonder whether an advertisement that is so disturbing and that might get stuck in some people's minds would really generate more customer traffic and thus more sales. I doubt.

Sadlife

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Marketing strategy is one of the reasons to why they used stuffed toys , maybe they only want a new fresh point of view from the same advertising mostly showed in television.
There's no really proven system to stop minors from entering. KYC can only work if all casino uses it, and it's easy to have fake Id's now using editing softwares. Crypto based gambling platform mostly doesn't have it. So it's up to the parents to guide them and teach them the pros and cons.

arwin100

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Quote from: avikz on January 11, 2021, 11:40:29 AM

Quote

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

There is no good answer to understand why some gambling companies create advertisements with stuffed animals within it. It might be a branding strategy after all!

Also it is impossible for an online gambling website to keep out the underage gamblers completely from their system! One possible way is KYC but again KYC is actually a business killer for the casinos. So given a chance, no casino would want to implement such things!

Secondly, it is majorly a responsibility of the parents to keep their childrens out of gambling. Nowadays hundreds of monitoring softwares are available where parents can actually keep track of their children's online activity. Parents can make use of those!

Actually that's what I am thinking they should make the KYC mandatory but then we all know that everyone doesn't want it, especially those who loves gambling, I don't know how exactly we can separate those minors who wants to gamble, maybe it is their parents responsibility to prevent them to gamble, even though a lot of reminders are being flash in the website that minors aren't allowed still it is hard to say that there are no minors using a dummy account.

Kyc to be mandatory implemented is a big issue that needed to discuss since many dislike the idea due to anonymity, It's really hard to censor the minor players to play in their casino and the only thing they can do for now is to do a random KYC if they see a fraudulent activities in their casino. Also your right parents have vital role here not all the time parents can monitor their children that's why I see minor gamblers still play in offline or online.

rodskee

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Quote from: fiulpro on January 04, 2021, 05:57:29 AM

I stumbled across an article where the gambling advertising did have some stuffed animals in their advertisements. Now the complaint was made and it was determined that usage of advertisement like this actually causes people under 18 to get engaged with such things which can cause further problems.

gambling Site owners mostly are Heartless , they all wanted to Gain Money even if this took them luring Kids or Youngsters to gain.

Quote

The steps were taken to ensure that the advertisement never appears again.

https://www.independent.co.uk/news/business/gala-spins-facebook-advert-children-betting-b1371226.html

Quote

Regulators have ordered an “irresponsible” gambling advert featuring fluffy animals to be taken down following a complaint about it appealing to children.

The Advertising Standards Agency (ASA) ruled that an advert posted by Gala Spins on Facebook showing five toy animals breached guidelines about betting companies targeting under-18s

How Good that country is , for having this movement while Others are not.

Quote

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

Know what mate? This is really Irritating to see those simple questions have no concrete answers because of the laziness or irregularity of each countries .

Lets Look for the Best result Mate .

Topic: Gambling advertising monitored closely - page 3. (Read 1763 times)