Gambling advertising monitored closely - page 6.

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Quote from: oHnK on January 08, 2021, 10:46:29 AM

Quote from: FlightyPouch on January 08, 2021, 09:45:38 AM

I don't know the basis of their idea to use these things in their advertisement.

Creating a gambling advertisement using a stuffed animal can have many meanings. But from my point of view, they are indirectly targeting people who are under 18 years of age. All types of businesses have a goal of making a profit, right, even many businesses do not care how, good or not as long as it makes a profit, why not? Need some evidence to corroborate my statement, but logically it all makes sense, right?

But in every country there's really a sector which do really prohibits out this kind of adverts specially if it do really go overboard and really involves not right contents that should really be shown publicly.

Advertisements shouldnt really be a deceiving one and should really mind of on who would able to watch it.If it does affect young people or not, they are just trying to harm out those
minds which arent really that a gambler specially the young ones.

Monitoring is a must and they shouldnt really let it pass for those kind of ads.

oHnK

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Quote from: FlightyPouch on January 08, 2021, 09:45:38 AM

I don't know the basis of their idea to use these things in their advertisement.

Creating a gambling advertisement using a stuffed animal can have many meanings. But from my point of view, they are indirectly targeting people who are under 18 years of age. All types of businesses have a goal of making a profit, right, even many businesses do not care how, good or not as long as it makes a profit, why not? Need some evidence to corroborate my statement, but logically it all makes sense, right?

FlightyPouch

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I don't know the basis of their idea to use these things in their advertisement. They did say that they are aiming for 18 and above gamblers but will they be really attracted to stuffed animals? Obviously, even if they put it for adult viewers, Facebook can't actually filter those younger users. There are a lot of kids that could make accounts with the age of 18 and above which can make them see these advertisements. Not just these ads but other adult ads as well.

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Quote from: peter0425 on January 06, 2021, 11:10:58 PM

Quote from: jrrsparkles on January 06, 2021, 10:38:15 PM

Advertisements are actually made to trap the people to use their service so those gambling sites gone bit extreme and tried to attract the underage people.Well a reputed gambling site can easily defend even if there is a lawsuit made against them with their money power so governments should bring strict regulations for advertisements as well if they really don't want such kind of ads which attract kids.

The Case here is that the target players ,it doesn't care if they lure all the gamblers in the world but the thing is there are Kids that being attracted over internet and they are the Most concern here .

Maybe regulations is one best need here.

If a kid or an adult gamble the only aim of a gambling owner is to make profits just like every other business owner.Regulations may put an end for creating such gambling ads but on the internet surely kids are seeing more pop-ups which are here for only adults even though the ad blocker is enabled so once we entered into internet world there is no actual barrier other than self control even if the user is a kid.

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Quote from: Timelord2067 on January 06, 2021, 07:21:28 PM

Quote from: Saisher on January 06, 2021, 07:06:06 PM

They can make more money doing this, these designs are made to appeal for young and adults, we all know we are attracted to attractive covers and logos and by designing something that is illuminated and appealing they can get more young adults markets and more profits I call this exploitation and profit generation scheme.

It's not just the bells and whistles that entice a user (young or old) to play and gamble, rather it's the ease of use coupled with the rush of winning (bells and whistles).

A child doesn't realise the repocussions of loosing money as they haven't "earned" it as true wages.

I couldn't agree more with both these points. I think the UK national lottery gets away with it a bit because of all the charitable work it does but I saw it day in day out damaging people.

I wonder, if scratchcards went the same way as cigarettes and had to be all one color with no attempt to lure the customer in, and couldn't have the fancy stands and had to be served from under the counter how this would affect sales.

Similarly national lottery adverts on television. It's hard to quantify how very difficult it actually is to win any life changing money but the adverts are always a man on a yatch and a "it could be you" message.

If they had to demonstrate what 14,000,000/1 really is I think people might second guess the decisions.

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Quote from: fiulpro on January 04, 2021, 05:57:29 AM

I stumbled across an article where the gambling advertising did have some stuffed animals in their advertisements. Now the complaint was made and it was determined that usage of advertisement like this actually causes people under 18 to get engaged with such things which can cause further problems.

Those stuffs really attracts Young ages because they don't really know whats inside those event .

They Laugh and smile in things that for others are hurtful and they don't commit mistakes for what do in daily basis.

Quote

The steps were taken to ensure that the advertisement never appears again.

https://www.independent.co.uk/news/business/gala-spins-facebook-advert-children-betting-b1371226.html

Quote

Regulators have ordered an “irresponsible” gambling advert featuring fluffy animals to be taken down following a complaint about it appealing to children.

The Advertising Standards Agency (ASA) ruled that an advert posted by Gala Spins on Facebook showing five toy animals breached guidelines about betting companies targeting under-18s

Now with this at least Actions are taking place and hope this will be implemented workdwide.

Quote

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

All your questions are only Answerable by the concerned parties because at some points those are not important because in gambling everything is possible .

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I blame the marketing agency of that platform for that blunder. It could have been easily prevented had they tried to not make it appeal ‘cute’ and just get straight with what they can offer. There are always certain images and figures to which the youngsters will find appealing and will try, and it’s actually a fair ruling considering that children are exposed to gambling whether they like it or not due to these ‘subtleties’ being shown on some of the ads. Perhaps stick to the generalized image of gambling and make a play on what elements would they include in their ads.

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Quote from: jrrsparkles on January 06, 2021, 10:38:15 PM

Advertisements are actually made to trap the people to use their service so those gambling sites gone bit extreme and tried to attract the underage people.Well a reputed gambling site can easily defend even if there is a lawsuit made against them with their money power so governments should bring strict regulations for advertisements as well if they really don't want such kind of ads which attract kids.

But what if they are not actually aiming for these underage people.

I think that's what happened. I think they are not actually aiming for these children to see the advertisement. In fact, if you will be reading the articles posted by the OP, it said that

Quote

The paid-for Facebook post was on a page only adult users can view.

meaning they are not actually aiming for them. If we will be talking about regulations, that would be hard since we are talking about Facebook here putting that ad on adult's ads but still viewed by these teenagers.

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Quote from: jrrsparkles on January 06, 2021, 10:38:15 PM

Advertisements are actually made to trap the people to use their service so those gambling sites gone bit extreme and tried to attract the underage people.Well a reputed gambling site can easily defend even if there is a lawsuit made against them with their money power so governments should bring strict regulations for advertisements as well if they really don't want such kind of ads which attract kids.

The Case here is that the target players ,it doesn't care if they lure all the gamblers in the world but the thing is there are Kids that being attracted over internet and they are the Most concern here .

Maybe regulations is one best need here.

jrrsparkles

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Advertisements are actually made to trap the people to use their service so those gambling sites gone bit extreme and tried to attract the underage people.Well a reputed gambling site can easily defend even if there is a lawsuit made against them with their money power so governments should bring strict regulations for advertisements as well if they really don't want such kind of ads which attract kids.

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Quote from: Saisher on January 06, 2021, 07:06:06 PM

They can make more money doing this, these designs are made to appeal for young and adults, we all know we are attracted to attractive covers and logos and by designing something that is illuminated and appealing they can get more young adults markets and more profits I call this exploitation and profit generation scheme.

Sometimes, they can use the new trend which is become popular that is available on the internet to attract young people. The young people themselves know about that, but they don't think much because they want to feel how it looks. That makes them visit the site, trying to know more details, and if that is a new game that they don't know, they will try to play it.

The advertising itself grows fast in this modern era, in which the internet is available in many places, making young people have much time to browse the internet while they online. The casino knows how to use the internet very well, which helps the gambling industry grow fast.

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Quote from: Saisher on January 06, 2021, 07:06:06 PM

They can make more money doing this, these designs are made to appeal for young and adults, we all know we are attracted to attractive covers and logos and by designing something that is illuminated and appealing they can get more young adults markets and more profits I call this exploitation and profit generation scheme.

It's not just the bells and whistles that entice a user (young or old) to play and gamble, rather it's the ease of use coupled with the rush of winning (bells and whistles).

A child doesn't realise the repocussions of loosing money as they haven't "earned" it as true wages.

Saisher

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Quote from: _decentralise on January 06, 2021, 06:28:28 AM

Quote

They "might think of" doing it because lotteries were allowed from 16+ in the UK up to recently. Going to betting is just taking a slight step after you know the thrill of winning and gambling.

National lottery products are still allowed from age of 16 which I think is ridiculous as scratchcards are set up at POS and illuminated and are made to look very appealing. I know from working in a store for many years just how devastating they can be on people's lives too.

They can make more money doing this, these designs are made to appeal for young and adults, we all know we are attracted to attractive covers and logos and by designing something that is illuminated and appealing they can get more young adults markets and more profits I call this exploitation and profit generation scheme.

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Quote from: South Park on January 06, 2021, 12:54:43 PM

Quote from: swogerino on January 04, 2021, 08:12:33 AM

I think that company should be not allowed to offer gambling services anymore and get its gambling license removed.I may be a bit drastic in measures but this is the only way to effectively stop other gambling companies to use these unorthodox methods to advertise their service.They are making the whole industry look bad by their actions.

All will depend on what the law itself says, it is obvious that what they did was something illegal and a punishment must be served but if the law stipulates nothing like that then you cannot revoke their gambling license, I just hope this is the beginning of a long introspection for the industry as a whole, it is obvious people like us are in favour of freedom and to gamble as we want but if casinos keep doing something like this then it is not far the day gambling will be once again illegal in the majority of the countries around the world.

Maybe they will just give a warning to the gambling site owner or pay a fine. We don't know their laws towards this kind of practice. But this will serve a lesson for other gambling sites that may have the intentions of deceiving the public with their misleading advertisements. Should think of others' welfare also and not only their potential income.

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Quote from: Wenbing on January 06, 2021, 01:41:31 PM

The first response to this this important gambling legal issue is to determine if gambling is ethical, . If it is not ethical why do you allow adult to practice them, because children will eventually learn from adult.

1. I feel companies use a particular advert message and materials if they would convert better than others. in some cases they often do A/B test to determine which of the campaign can perform better, they decides with the data generated from the test. So, it is a matter of performance of an advert that makes a company to adopt one form of advert over another.

2. To stop kids from gambling, i would suggest that you should have a system that screen people by their age.

Basing into those points you had.

1.Competition is really there and this would really be a trial and error and if they do saw if it performs well despite of the con's of it then they wouldnt really mind of but at least they
should really be mindful on what are the things are being affected.

2. For a national television then its really hard to stop or filter it out.So this will depend on how parents or guardians will handle up the situation.

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Quote from: fiulpro on January 04, 2021, 05:57:29 AM

The Advertising Standards Agency (ASA) ruled that an advert posted by Gala Spins on Facebook showing five toy animals breached guidelines about betting companies targeting under-18s

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

[/quote]

The first response to this this important gambling legal issue is to determine if gambling is ethical, . If it is not ethical why do you allow adult to practice them, because children will eventually learn from adult.

1. I feel companies use a particular advert message and materials if they would convert better than others. in some cases they often do A/B test to determine which of the campaign can perform better, they decides with the data generated from the test. So, it is a matter of performance of an advert that makes a company to adopt one form of advert over another.

2. To stop kids from gambling, i would suggest that you should have a system that screen people by their age.

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Quote from: swogerino on January 04, 2021, 08:12:33 AM

I think that company should be not allowed to offer gambling services anymore and get its gambling license removed.I may be a bit drastic in measures but this is the only way to effectively stop other gambling companies to use these unorthodox methods to advertise their service.They are making the whole industry look bad by their actions.

All will depend on what the law itself says, it is obvious that what they did was something illegal and a punishment must be served but if the law stipulates nothing like that then you cannot revoke their gambling license, I just hope this is the beginning of a long introspection for the industry as a whole, it is obvious people like us are in favour of freedom and to gamble as we want but if casinos keep doing something like this then it is not far the day gambling will be once again illegal in the majority of the countries around the world.

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Quote from: acquafredda on January 06, 2021, 12:44:43 PM

There is too much hypocrisy on this topic. The state is the one that gets the majority of revenues here but it has to polish its aura in front of the public trying to preserve the health of its citizens. That is the only reason why advertising is monitored so closely but look what happens to tobacco: it is the same! I will never understand it.

Good point and comparison. If they are making some warnings about tobacco in someones health then why do keep on advertising it? Its because of revenue.

No one can stop them if they wanted to advertise those things even if they do put up some warnings but those are just complimentary or cover up.

For advertisements then there should really be some compliance on what are things to be shown and whats not.

acquafredda

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There is too much hypocrisy on this topic. The state is the one that gets the majority of revenues here but it has to polish its aura in front of the public trying to preserve the health of its citizens. That is the only reason why advertising is monitored so closely but look what happens to tobacco: it is the same! I will never understand it.

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Quote from: Cling18 on January 06, 2021, 11:37:02 AM

Gambling advertisements like that should undergo a certain review so it won't affect or even attract young viewers to gamble. However, we should also take full responsibility to teach young people about the bad effects of gambling at an early age. I guess they also didn't mean to advertise for young viewers only. It's just that they couldn't filter every ad for young viewers.

Even if they haven't able to filter it out but it was still a mistake because they should really be careful on what they are airing on the television
where young age and all sorts of audience can really see those adverts and when you do show off some gambling stuff then that would really be
something influential that shouldn't really be seen by kids or else that will really be molding up a new gamblers in the future.
Its true that this one is on parenting side where we should teach and made our kids realized that gambling isn't really good to engage on.

Topic: Gambling advertising monitored closely - page 6. (Read 1763 times)