Gambling advertising monitored closely - page 4.

shoreno

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Quote from: aioc on January 11, 2021, 04:40:15 PM

Quote from: plvbob0070 on January 11, 2021, 01:26:37 PM

Quote from: acroman08 on January 11, 2021, 07:48:05 AM

here's another screenshot of the game

Have not seen the second picture you shared but by just looking at how the game looks, it is obviously appealing to children. If kids saw this, without knowing that it's gambling, they would probably try accessing the game since there's so much adorable stuff that they would like on this game. Plus the fact that they advertise it on Facebook where kids nowadays have their own account and they might think it's just a simple game. Personally, if I did not know that this is for gambling, I would think that they target to attract children to play the game. We can't blame those who made a report about this because it's really not a good choice of images.

If you are an adult playing on a slot and these images pop up I don't think it will appeal to you, the owner of that gambling site is thinking of what the children will like when they used these images, it's obviously for children and there's no defense for this, 100% of those who will see this will conclude that it's targeting young people.

i love gambling but why the cute image of that gambling site didnt have much impact on me ? maybe to most adults they arent appealing but there are still adults that love kiddy stuffs . this site can still target those people to gamble with them but mostly this will target kid audience .

kids now know to create an account but they dont usually have a funds to bet on real gambling and if we parent know how to secure our money , our kids will never find it and they will never build a gamblers habit .

Lanatsa

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Quote from: aioc on January 11, 2021, 04:40:15 PM

Quote from: plvbob0070 on January 11, 2021, 01:26:37 PM

Quote from: acroman08 on January 11, 2021, 07:48:05 AM

here's another screenshot of the game

Have not seen the second picture you shared but by just looking at how the game looks, it is obviously appealing to children. If kids saw this, without knowing that it's gambling, they would probably try accessing the game since there's so much adorable stuff that they would like on this game. Plus the fact that they advertise it on Facebook where kids nowadays have their own account and they might think it's just a simple game. Personally, if I did not know that this is for gambling, I would think that they target to attract children to play the game. We can't blame those who made a report about this because it's really not a good choice of images.

If you are an adult playing on a slot and these images pop up I don't think it will appeal to you, the owner of that gambling site is thinking of what the children will like when they used these images, it's obviously for children and there's no defense for this, 100% of those who will see this will conclude that it's targeting young people.

Who wont really be not attracted with those dragons and fluffy animal images out there that had been shown above? No kid would able to resist and get interested
and this is where deceiving part do happen.

This do mold up those young minds to be gamblers later on when they do really get engage into believing that they are just simply playing with those
images but deep inside it do really involves gambling.

As a parent you would definitely be angry with this advertisement if you do able to watch it on point.

aioc

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Quote from: plvbob0070 on January 11, 2021, 01:26:37 PM

Quote from: acroman08 on January 11, 2021, 07:48:05 AM

here's another screenshot of the game

https://www.casino.org/news/dangerously-cute-uk-advertising-watchdog-bans-fluffy-favorites-ad/

Have not seen the second picture you shared but by just looking at how the game looks, it is obviously appealing to children. If kids saw this, without knowing that it's gambling, they would probably try accessing the game since there's so much adorable stuff that they would like on this game. Plus the fact that they advertise it on Facebook where kids nowadays have their own account and they might think it's just a simple game. Personally, if I did not know that this is for gambling, I would think that they target to attract children to play the game. We can't blame those who made a report about this because it's really not a good choice of images.

If you are an adult playing on a slot and these images pop up I don't think it will appeal to you, the owner of that gambling site is thinking of what the children will like when they used these images, it's obviously for children and there's no defense for this, 100% of those who will see this will conclude that it's targeting young people.

plvbob0070

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Quote from: acroman08 on January 11, 2021, 07:48:05 AM

here's another screenshot of the game

https://www.casino.org/news/dangerously-cute-uk-advertising-watchdog-bans-fluffy-favorites-ad/

Have not seen the second picture you shared but by just looking at how the game looks, it is obviously appealing to children. If kids saw this, without knowing that it's gambling, they would probably try accessing the game since there's so much adorable stuff that they would like on this game. Plus the fact that they advertise it on Facebook where kids nowadays have their own account and they might think it's just a simple game. Personally, if I did not know that this is for gambling, I would think that they target to attract children to play the game. We can't blame those who made a report about this because it's really not a good choice of images.

avikz

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Quote

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

There is no good answer to understand why some gambling companies create advertisements with stuffed animals within it. It might be a branding strategy after all!

Also it is impossible for an online gambling website to keep out the underage gamblers completely from their system! One possible way is KYC but again KYC is actually a business killer for the casinos. So given a chance, no casino would want to implement such things!

Secondly, it is majorly a responsibility of the parents to keep their childrens out of gambling. Nowadays hundreds of monitoring softwares are available where parents can actually keep track of their children's online activity. Parents can make use of those!

VanityWallets2015

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Quote from: Lorence.xD on January 11, 2021, 02:41:11 AM

Quote from: _decentralise on January 09, 2021, 08:43:10 PM

The more this thread goes the more I think and the more I start to think television advertising and youtube advertising should be banned. I don't think it's something people need to be encouraged to do. If people want to gamble I have no issues and if they want to sign up for a daily list of promotions etc I couldn't argue with that.

You can't ban that even if countries want that, they can't get rid of it, advertisements come in many forms, we are just inclined to see mainstream advertisements but they are everywhere. Plus, advertising is the only way that companies like Youtube and other websites can earn some money, product companies pour billions of dollars for ads and I do not think that it will be banned anytime soon. What we need is a advertisement moderation and quality check not an outright ban.

I could not agree more with you. Moderation and quality check of advertisments must be done instead of an outright ban.
And if we think about it, gambling can still be advertised even without these, for instance through the word of mouth.
Through moderation and quality checking, it could be discerned properly what must be shown, filtered out and what is appropriate considering all types of audiences.

ethereumhunter

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Quote from: dunfida on January 10, 2021, 04:56:09 PM

As a parent then its part of your responsibility to look into your child on what they are watching or in all things that they've been doing.There are things in life which
cant really be avoided for them to see thats why you should be aware on whats happening around.If you do saw that this isnt something right and can
really affect your kids growth and awareness of things then its better to explain to them on what it is all about.
But over all it isnt really just right for those kind of advertisement to be aired on tv because lots of people will really be seeing that
no matter what age they do had.

It is hard being a parent and always watching our child while many parents are now busy with their jobs and seem not to give care to their child. Many parents think that if they can facilitate their child with anything, they make their child happy and they will not do anything that bad, but that is not right because our child needs our cares and our loves. We need to stay beside them and teach them anything they should know according to their ages, so they can grow up and know which is good and bad. Maybe the advertisement needs to change and adjust to being a better advertisement that will not attract children or people below 18 years old.

acroman08

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Quote from: plvbob0070 on January 10, 2021, 12:10:22 PM

You can see a screenshot of the video advertisement with stuffed animals here
Link:

Code:

https://www.bbc.co.uk/news/amp/business-54709956

thanks and I've checked the screenshot. I have to say the game design does look like it is appealing for kids and the concern about it being advertised and shown to children is justified.

Quote from: fiulpro on January 10, 2021, 12:19:39 PM

Quote from: plvbob0070 on January 10, 2021, 12:10:22 PM

Quote from: acroman08 on January 10, 2021, 10:59:30 AM

Quote from: Kakmakr on January 10, 2021, 02:27:22 AM

-snip

Yes exactly !!
People are not Karen always if they try and protect their kids or maybe someone else.

like I said there before "there are times they are just going out of hand making an issue out of something that isn't supposed to be an issue."

anyway, for those who might be curious what the advertisement looks like here a screenshot from the site plvbob0070 shared

https://www.bbc.co.uk/news/amp/business-54709956

here's another screenshot of the game

https://www.casino.org/news/dangerously-cute-uk-advertising-watchdog-bans-fluffy-favorites-ad/

Lorence.xD

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Quote from: _decentralise on January 09, 2021, 08:43:10 PM

The more this thread goes the more I think and the more I start to think television advertising and youtube advertising should be banned. I don't think it's something people need to be encouraged to do. If people want to gamble I have no issues and if they want to sign up for a daily list of promotions etc I couldn't argue with that.

You can't ban that even if countries want that, they can't get rid of it, advertisements come in many forms, we are just inclined to see mainstream advertisements but they are everywhere. Plus, advertising is the only way that companies like Youtube and other websites can earn some money, product companies pour billions of dollars for ads and I do not think that it will be banned anytime soon. What we need is a advertisement moderation and quality check not an outright ban.

iamsheikhadil

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Quote from: _decentralise on January 09, 2021, 08:43:10 PM

The more this thread goes the more I think and the more I start to think television advertising and youtube advertising should be banned. I don't think it's something people need to be encouraged to do. If people want to gamble I have no issues and if they want to sign up for a daily list of promotions etc I couldn't argue with that.

Nothing deserves to be "banned". Gambling ads are there to promote their own websites/casinos and since there are millions of casinos, how without advertisement, a new casino will grow? If someone doesn't like gambling, they should personally stay away from it, instead of just blaming it on ads. I understand, some ads go out of the line, but we can't ban all ads just for the sake of few!

StartupAnalyst

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Quote from: maydna on January 09, 2021, 08:50:39 PM

Quote from: StartupAnalyst on January 09, 2021, 08:29:36 AM

Quote from: maydna on January 08, 2021, 09:45:21 PM

~snip~

Undoubtedly, the development of the child to become socially significant and active, communicative is very important! But this is not a child's occupation to hunt. In my country it is not accepted to take children to hunting, of course this is not a constant, but usually they do not do so because hunting is cruelty. And I do not think that a good parent wants to raise their child to become violent

Every parent wants to raise their child with a good, and I am sure they will teach their child goodness. The parents always take care of their child, but as we know that when they go out with their friends, that can be a moment for them to feel free.

But suppose the gambling casino really uses animals or other material to attract young people. In that case, the casino needs to be investigated by the regulator to know the reason to do that. If the casino has been proven for that reason, the regulator can close their business, and the owner can go to jail because they are trying to attract young people to gamble. That will need supports from many sides.

In fact, there's a very fine line between what attracts young people and what doesn't. After all, everyone people is different some like cute fluffy animals, and some like tigers catching their prey...

South Park

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Quote from: dothebeats on January 07, 2021, 05:05:58 AM

I blame the marketing agency of that platform for that blunder. It could have been easily prevented had they tried to not make it appeal ‘cute’ and just get straight with what they can offer. There are always certain images and figures to which the youngsters will find appealing and will try, and it’s actually a fair ruling considering that children are exposed to gambling whether they like it or not due to these ‘subtleties’ being shown on some of the ads. Perhaps stick to the generalized image of gambling and make a play on what elements would they include in their ads.

While whoever had the idea to make that is of course the main responsible, most of the time the ones paying for the ad campaign have to approve the campaign which means they gave the green light, so no matter what they do they cannot avoid their responsibility for this debacle, I just hope that casinos begin to think about their actions, there is nothing wrong with trying to get more players and increase their profits but there are limits and underage people should not be allowed to gamble or be the target audience for gambling ads.

dunfida

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Quote from: ?? on ??

Quote from: _decentralise on January 09, 2021, 08:43:10 PM

The more this thread goes the more I think and the more I start to think television advertising and youtube advertising should be banned. I don't think it's something people need to be encouraged to do. If people want to gamble I have no issues and if they want to sign up for a daily list of promotions etc I couldn't argue with that.

This could be too hash in my opinion becasue these advertisement aren't for these age, there are always restrictions for everyone on the internet including the underage. Most of these advertisements are targeted to the appropriate age, so, nothing to be worry about sincerely. Personally, i will ensure to monitor my kids to avoid abuse.

As a parent then its part of your responsibility to look into your child on what they are watching or in all things that they've been doing.There are things in life which
cant really be avoided for them to see thats why you should be aware on whats happening around.If you do saw that this isnt something right and can
really affect your kids growth and awareness of things then its better to explain to them on what it is all about.
But over all it isnt really just right for those kind of advertisement to be aired on tv because lots of people will really be seeing that
no matter what age they do had.

john_nautica

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With regards to your first question, I guess the company are doing what they think can help them to get a better attention even if they breached some guidelines. All that matter to any company is a result but I am sure that they learned from this and they will not do it again as they will just hurt their reputation if they keep in doing this kind of advertisement.

And for your second question, ensuring that under 18 doesn't start to gamble is very difficult one even if most of the casinos will ask for KYC as it can breach easily if the user will buy others KYC to bypass the restriction and aside from that I saw that there are many casinos also that are not asking for KYC verification so below 18 can easily gamble if they like to. This is the problem that I think cannot be stop easily as we are free to use the internet therefore we have freedom on what to do with it and gambling is one of it as online gambling is very attractive right now.

fiulpro

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Quote from: Mahanton on January 04, 2021, 03:38:48 PM

Quote from: chaser15 on January 04, 2021, 03:22:34 PM

That can't be avoided due to a lack of knowledge of the gambling operators themselves regarding gambling gambling-related advertisements and what are the allowed materials and subject to be used.

And sometimes, the regulators itself is the problem since maybe they are not strict on that matter.

That's ended up now to the public to report those inappropriate gambling advertisements.

No, it doesnt talk about lack of knowledge because its impossible for them on throwing out those kind of ads without having any consideration or double checking.

They do just want to set out which is more attractive and doesnt care on what would be the thing that can affect in a certain age level of possible audience.

This is where appropriate thinking can really be seen and if people who do watch out do see it on somewhat already overboarding then its normal for it
to get some complaints.

Indeed but what I was wondering about is :

How small would the kids be that they need to actually use stuffed animals for things like this?

As far as I know I stopped using stuffed animals when I was like 9-10. Isn't this weird ? What age group are they trying to appeal to?

I do believe this was the reason they did have to remove this advertisement.

Plus at the same time if we let them run unmonitored then for sure in the future we would see worse things. People will blame the whole industry and not just them. Therefore it's not good for everyone.

Plus some people said **Karen Reaction** this is why I felt it's important to understand that what's RIGHT is not always A KAREN reaction.

Even if a kid see this and gets interested maybe 1% he might try and go online search for this particular game and see how it goes. You think that alright??

Quote from: plvbob0070 on January 10, 2021, 12:10:22 PM

Quote from: acroman08 on January 10, 2021, 10:59:30 AM

Quote from: Kakmakr on January 10, 2021, 02:27:22 AM

This is a typical example of an over reaction from some "Karin" (moaner) out there, because even some Adult people like stuffed animals. Just look at movies like "The Happytime murders" for instance, where puppets are used. Roll Eyes

-snip

I think so too. just like what I said on my first comment. I've seen porn advertisements that use stuffed animals. I've asked the OP for a link that could lead to the supposed advertisement that uses stuffed animals so I can decide for my self if the advertisement really does try to attract kids to gamble. I am all for trying to prevent underage gambling but there are times they are just going out of hand making an issue out of something that isn't supposed to be an issue.

I made a little research and their paid advertisement are being shown on Facebook which we are aware that a lot of minors nowadays are into social media like Facebook. Compared to porn ads that use stuffed animals, I don't think they advertise it on Facebook (I haven't seen any before) or they probably have age restrictions.

You can see a screenshot of the video advertisement with stuffed animals here
Link:

Code:

https://www.bbc.co.uk/news/amp/business-54709956

Yes exactly !!
People are not Karen always if they try and protect their kids or maybe someone else.

plvbob0070

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Quote from: acroman08 on January 10, 2021, 10:59:30 AM

Quote from: Kakmakr on January 10, 2021, 02:27:22 AM

This is a typical example of an over reaction from some "Karin" (moaner) out there, because even some Adult people like stuffed animals. Just look at movies like "The Happytime murders" for instance, where puppets are used. Roll Eyes

-snip

I think so too. just like what I said on my first comment. I've seen porn advertisements that use stuffed animals. I've asked the OP for a link that could lead to the supposed advertisement that uses stuffed animals so I can decide for my self if the advertisement really does try to attract kids to gamble. I am all for trying to prevent underage gambling but there are times they are just going out of hand making an issue out of something that isn't supposed to be an issue.

I made a little research and their paid advertisement are being shown on Facebook which we are aware that a lot of minors nowadays are into social media like Facebook. Compared to porn ads that use stuffed animals, I don't think they advertise it on Facebook (I haven't seen any before) or they probably have age restrictions.

You can see a screenshot of the video advertisement with stuffed animals here
Link:

Code:

https://www.bbc.co.uk/news/amp/business-54709956

oHnK

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Quote from: carlfebz2 on January 08, 2021, 02:12:51 PM

Monitoring is a must and they shouldnt really let it pass for those kind of ads.

Quote from: aioc on January 08, 2021, 06:46:54 PM

Obviously they are targeting, and the authorities are quick to take action.

Quote from: JohnBitCo on January 10, 2021, 06:50:23 AM

I think this is something which is not in our control. Have you ever noticed that adult ads / condom ads are advertised everyone (except the kids channels) and under age people have access to those ads too. Similarly its hard to ban the ads or limits its audience. The much better way to protect children from gambling is to tell them what is gambling and why it is not suitable for them.

The authorities can't handle this case until the end. If we talk about children, the first hand who responsible is their parent. The parent must give good education to children and explain what is right or wrong. The first monitoring for children is parent, and the ads are like that always appear thousands of times although the authorities have blocked them. The parent's monitoring is working or not, just the parent can answer it. This is our social dilemma now, technologies have given us many easiness but also a thousand dilemma for our mental health. Not only in the gambling sector, but in every content powered by the Internet.

acroman08

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Quote from: Kakmakr on January 10, 2021, 02:27:22 AM

This is a typical example of an over reaction from some "Karin" (moaner) out there, because even some Adult people like stuffed animals. Just look at movies like "The Happytime murders" for instance, where puppets are used. Roll Eyes

-snip

I think so too. just like what I said on my first comment. I've seen porn advertisements that use stuffed animals. I've asked the OP for a link that could lead to the supposed advertisement that uses stuffed animals so I can decide for my self if the advertisement really does try to attract kids to gamble. I am all for trying to prevent underage gambling but there are times they are just going out of hand making an issue out of something that isn't supposed to be an issue.

ethereumhunter

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Quote from: qwertyup23 on January 10, 2021, 06:19:45 AM

The problem with our day and age is that technology is everywhere and we cannot prevent these people from engaging into these stuff. But, that does not mean that advertising should be loosely monitored. Despite its availability, monitoring advertisements should always be strictly monitored.

That is a big difference between kids from this era and the kids from the old day. In the old day, the kids do not have technology like today, and they only know about the local casino to gamble. But the kids from this era have better technology, and they can access the internet easily, and they can access a gambling site without their parents know. Besides that, the kids can see any advertising, including advertising from the gambling site, and those ads will be available on many sites, including on social media. So there is no other thing that can protect the kids except for themselves.

JohnBitCo

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Quote from: _decentralise on January 09, 2021, 08:43:10 PM

The more this thread goes the more I think and the more I start to think television advertising and youtube advertising should be banned. I don't think it's something people need to be encouraged to do. If people want to gamble I have no issues and if they want to sign up for a daily list of promotions etc I couldn't argue with that.

I think this is something which is not in our control. Have you ever noticed that adult ads / condom ads are advertised everyone (except the kids channels) and under age people have access to those ads too. Similarly its hard to ban the ads or limits its audience. The much better way to protect children from gambling is to tell them what is gambling and why it is not suitable for them.

Topic: Gambling advertising monitored closely - page 4. (Read 1709 times)