1. Why did the company use this kind of advertising in the first way ?
I think that is because of the fact that the new generation loves cute things?
I don't have any proof about it but I just say this based on the things I am experiencing and seeing on a daily basis. They love dogs, cats, pets in general that is so cute and fluffy the reason maybe they are using these strategies to advertise their services. Another thing is that it seems just a game to them since it includes these things not actually realizing their gambling.
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.
This is the problem with the internet.
Every child could gamble whenever, wherever they can. We people can't do anything with it, owners can't do anything with it since even before they are having these advertisements, there are still a lot of children gambling online even offline. Right now, the parents are the only ones who could make a change by taking care of them and putting safety measures to avoid their children accessing these sites or platforms.