People will come and asking about how to get loan from you. Those people will always be following you anywhere and talking about getting loan anytime.
So many people will be desrupting the winner's life. This is really unacceptable for me. That's why keeping identity is good rather than publishing it. Privacy matters a lot in this case.
Even though many people will claim to be your close relative, actually you can avoid to interact with them and become individualist.