http://www.forbes.com/sites/michaellingenheld/2015/03/18/bitcoin-and-gold-when-worlds-collide/?utm_content=buffere05e6&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
GBI's website links to this article:
http://www.myfoxny.com/story/28296713/digital-gold
Whole thing seems unnecessary when BTC fits the bill just fine.
talk about lame:
"Singh says GBI is applying some of the innovative mechanisms of Bitcoin to gold, and you never know where it might go."