I think majority of people who are addicted to gambling is because they do not understand gambling as beginners, the rules and the side effects of playing gambling excessively.
I think if gambling companies can help to giving beginners to understand gambling and addiction it will help and reduce the rate at which people get addicted o gambling, I mean good lesson for people to get understanding. Or do gambling companies benefit from gamblers who are addicted, which the awareness of getting addicted can affect their business?.
I don't think that gambling companies benefit a lot from gamblers who are addicted. Of course they want more games were played on their platforms and more often too, but the additional percentage of turn over they get due to gambling addicts is hardly higher then 5-6 %, and that's not much, to tell the truth. I even think that the fact that there are problem gamblers is to disadvantage of gambling platforms. They would be much better off if there were no gambling addicts at all, because many millions of the people who are afraid to even try online gambling, because they hear scary tales about addicted gamblers, would be fearlessly registering and playing on their platforms.