Topic: How Crypto casino market themselves? - page 16. (Read 2993 times)

They target responsible gamblers and those of the right age who agreed to follow their terms they are not targeting specific countries but countries that allow their citizen to play on their platforms, Cryptocurrency casinos are very different from fiat-based casinos, one important requirement is you must know how Cryptocurrency works because it's the main currency that Crypto casinos are using.
When it comes to marketing it is easy to market Cryptocurrency casinos because there are so many Cryptocurrency users and they like the anonymity and privacy of Cryptocurrency casinos

I'm not sure they are targeting specific people with those characters, but they want dumb people to play because it guarantees money for the casinos 

Everyone surfing any gambling sites with their crypto wallets should be the targeted audience but the age shouldn't be considered, cause a lot of people can be involve in such,it can be the young or old.

Talking about nerds are dullards they can just do what they know best and leave the rest to their fate.

The target audience of the crypto casino is everyone who knows and is able to buy cryptocurrencies and is ready to send it to an account at the casino in order to be able to gamble. I assume that the age group consists of young people, not necessarily adults (even though this may not be legal, but the share of these gamblers is also significant), as well as middle-aged people (there will be fewer such players than the first category) and a decrease (more significant) among gamblers of the older age group. But by and large, everyone who has money is targeted by crypto casinos. In theory, this could be (almost) anyone in the world. Casinos are not aimed at nerds or dullards, but primarily at greedy gamblers. To evaluate their marketing effectiveness, just look at the profitability of crypto casinos. If there is profit, then everything is in order with marketing.

They target everyone and mostly their tactics right now are finding an influencer that will advertise their casino as most people now are on social media and following influencers that will lead the viewers to sign up for the casino. Also as you can see here in the forum, a lot of gambling casinos are conducting a signature campaign and creating a thread here to promote their casino. This is mostly used by the casino right now aside from paying media to put your logo or advertise it in a game like Stake Casino does and others.

You don't have to be curious about this as the answer is all around you, only that you didn't think well about it and also search for some of them that are cheap to get on the internet. Although, I have not taken my time to search about this but I am sure that no casino will want to be unlawful, especially those who are duly registered and regulated. But when the crypto casino started, I believe it was during the Covid-19 era, people rushed into it so much, and for the fact that it is almost a safe haven for those with illegal money as well, they could do as they like. The younger age people, nerds or total dumbs as you called it might creep in too. But it is changing gradually, many of them are now regulated, so there is a limit to the unlawful activities they can perpetrate. Then, even if you are a 10-year-old boy interested in gambling, you can just open and fund it through crypto without many questions asked.

If they ask you your age, you can put 18 years or above there, and you are good to go. This is mostly possible because there was no KYC for it then, so anyone can do as they like. And since the money will be returned back to crypto if a withdrawal takes place, no one will suspect foul play. This is still happening today where a strict no-KYC is adhered to, which is one of the bad sides of crypto deposit and withdrawal, it encourages such unless a KYC is done. By this, you can see that everyone is their targeted audience then, and all countries that accept crypto would often be their targeted audience as well. As for the marketing, they do it everywhere just like any other company that needs audience and conversion. You see them virtually everywhere on the net, be it social media, forums, websites and all that. And since it is an internet-based business, they do not have much dealing with anybody offline.

Since cryptocurrency is a digital currency and which people can use to buy and sell goods and services and also casinos accept to be used in cryptocurrency then their targeted audience should be the cryptocurrency enthusiast. Those who used cryptocurrency are their targeted and I believed the same age group of people the traditional gambling centers accept should be the same one for the crypto casinos. I think there is specific country to be targeted but any country that is adopted cryptocurrency s their legal tender should be a target of the casino. If the casino market themselves, it will not effective like when others are marketing it for them. Because if you market yourself, people might think that you are not genuine but when other do it for you then they would believed.

Of a  truth there are lots of casinos out there and you can try bets.io to see their features which I believe you will have fun with it as they are an award winning casino. That speaks of volume you know.
As you have said promoters can be influencers with large or huge fan base or followership on which these casino can capitalise on to promote their products. These fan base stands as a marketing tool for them to showcase  their advertising strength which earn them the recognition they desire.  

Well, as much as I agree with everything else you said in this comment, one part I fail or refuse to agree with you is this part you said that no gambling sites will actually target a certain group or class in carrying out their promotions, this is a big fat lie bud, atleast, you are wearing a signature ad is belongs to the gambling casino, this means that you are promoting a gambling casino on this forum.

Now, I am going to ask you a very simple question, why do you think that Stake, and several (if not all other online gambling casinos) made it mandatory that as their signature ad campaign participant, you must mandatorily make 10 or more posts in the gambling and gambling discussions board of this forum?
Why do you think that Stake pay you more for each post you make  in the gambling and gambling discussion board? While they pay you less for posts you make on other parts and boards on this forum?

The answer to this question is, they made it mandatory that 10 out of 25 posts must be in the gambling and gambling discussion board because, they believe that gamblers are much more active on this board, and those gamblers are the ones they are targeting in their advertisement.
Stake also pays more for every post we make in the gambling and gambling discussion board for exactly same reason, they are targeting all the active gamblers that are actively discussing on this board.

So, gambling sites do have those they are targeting in their promotions, and those they are targeting are always gamblers, real gamblers.

Several crypto gambling sites do marketing by entering social media and they also use the services of streamers and affiliates to be able to promote gambling sites by sharing referral links, this method has proven to be quite effective and is also used by many gambling sites.
Some gambling sites also carry out promotional marketing in this forum by holding signature campaigns and for large gambling sites that have been able to develop, they will add promotional methods by providing sponsorship.
They will collaborate with agreed contracts, most of which are sporting events or teams from several sports fields such as football and most of them are Boxing, MMA, UFC and also several football competitions and football team.
The name of the gambling site will be displayed in octagon arena or corner of the field and for team it is usually displayed on each player jersey.
There are many ways to promote and of course this is an easy way to do, especially for gambling sites that are already developing.
There is no gambling site that will actually target certain group or class in carrying out promotions, even for the age of gamblers, gambling sites cannot set limits that can be patently set.

Through promoters that have a lot of followers, once the audience is good enough they will pay you to promote their casino, if why you are asking is to find a good online casino don't trouble yourself too much, there are many good casinos on this forum, like Roobet and Rollbit, but if you are just trying to know, casino companies uses every means available to get their names out to the world.

You should choose from lists on here, it's safer this way because many people already have different exposure to these casinos on here and reviews are so real unlike other websites where they have fake reviews.

Casinos like using YouTubers and other social media platforms to promote their companies, that's why you will see so many streamers making a lot of money for shilling casinos to their followers and supporters, it's a great way to make money as a streamer, and believe me, most of the results in gambling that streamers use to show isn't genuine enough.

You will only find this out after you use the same online casino to gamble, you won't get the same result like they do, but that's normal to me, maybe it's just their luck or something else is going on behind the back, who knows? You should be fine if you risk only what you can afford to lose.

OP casino advertising or publicity depends on their interests. As you can see, casinos that advertise here are all Crypto casinos in the sense that they accept crypto currency for payment on their website and also they accept fiat as well. The reasons why many casinos do advert here is that they have a good Market target here. Gamblers frequent this board and this platform is a well known platform for reputable and reliable in engagements and other activities.

Talking about target, obviously, the Crypto community is the target because if anyone can find themselves here then they can as well gamble either on centralised or decentralised gambling platforms. If we are talking about nations, there are some nations that do not favour gambling while some do. So in that case, if we are to go by nations then, we should be rest assured that some national laws  restricts some nationals from gambling and as such, can not gamble.

Well for one they need them to be crypto users. And what would be the easiest way to garner people who use crypto? In countries that don't have crypto banned. Pair that up with countries that have the gambling industry well established and you can have a simple metric of where they should concentrate their marketing tactics. For specifics it can vary from casino to casino since it depends on the level of the company. For example, is how Stake was able to provide adverts for big tournaments and stuff like that. For smaller companies though, it may vary from streamer sponsorships, facebook groups/advertisements, and similar level stuff.

As for efficiency, only they can know really. But I think you can make an educated guess based on how successful they are from the time they launched the casino up to now.

Based on how booming right now.

IMO, (CASINO) especially online right now are trying to get as much sector they can. Remember, most of streamer who are doing gambler-streaming before that is a gamers. That's mean, their target is not really limited.

They even chase people who are streaming game, and do the deal to stream gambling.

Not sure what you're referring to here, to be honest. Are you talking about Google ads, or websites putting as many interesting keywords so their SEO result is much higher on Google search results even though they don't really talk about it? If it is the latter, I've never seen a crypto service do that recently. Marketing by nature is just giving as much presence as possible on many media, I wouldn't call it spam if they just blast you with ads unless it is very intrusive or violates our privacy. Buying an ad slot for the Google ads search result is not the same as sending multiple ad e-mails about one topic within a short time frame, for example. CMIIW.

and yes they have targeted audience like the example of this forum, bitcointalk is a well-known bitcoin forum that even satoshi writes on this forum aswell, since people who know crypto most of it know about bitcointalk the crypto gambling company make their ads here.

what age group and Do they target nerds or total dumbs? I think any age but most gambling site is 18+ or 21+ and they target to people who like gamble


successfully crypto gambling is of course do research if not they are not going to be successful the simple thing is like that.

The casino targets everyone who sees and is interested in its promotions and attracts them all by providing promotions to get them to come to the casino. Crypto casinos are no different. Crypto casinos want to get new customers by creating attractive promotions. Crypto casinos have managed to attract people's interest.

If you ask about how efficient it is, only the crypto casino knows. They can see how efficient it is because they have the data. But so far, many crypto casinos are still operating, which shows the promotions they carry out are still efficient. They can run their marketing well.

And with the growing popularity of crypto casinos, people are trying to gamble at crypto casinos. They want to experience gambling using crypto because maybe they are used to gambling with fiat. The important thing is that the casino can promote its casino in countries that allow gambling even though there are people from countries that prohibit gambling who also want to gamble.

With social media it's possible to market anything this days, the most effective is having your audience watch you through streaming and see you make some money, while accessing and gambling on the website, there is no doubt that this market strategy will effectively caught the attention of many people, as seeing is believing.

Many influencers are also getting paid a lot to advertise a casino, I heard they are paid a lot to shill casinos, this is a bit different from streamers.

Today casinos still run ads too, there are websites that if you open them the casino banners will display, and also members on this forum do promote casinos too, I am one of the and as you can see I am currently promoting JustCasino.

With social media being powerful right now, casino games or casino websites' main way to advertise their website or app is through social media and websites. As you can notice, most of the videos or advertisements on social media are from casinos, and now a days even those below legal age have their own social media accounts, so they can see these ads and be a player or customer on a casino app or website.

Not just through advertising, many influencers are promoting casino websites and casino apps in their videos, as some of their videos are sponsored by a specific casino platform. You see, the internet and social media are very powerful these days; everything can be spread rapidly through that platform, so it's easy for any establishment, website, or app to flag their products and services. The sad part is that even a young person can be influenced by or have an idea about gambling as early as their age.

Most of the forum members here are gamblers, not marketing experts. Maybe you should ask someone, who is running the marketing campaigns of the casinos, that have sig campaigns on the forum.
I can assume that their target audience is men, age 20-65, the target country must be somewhere in North America, Europe or Asia.
I don't think that most of the nerds are active gamblers. Maybe there are some nerdy/geeky gamblers here and there.
The safest bet, when promoting a crypto casino is probably creating a signature campaign on Bitcointalk.org. Maybe some crypto casinos are being promoted on Telegram and Discord, but I'm not an active user of these platforms.

The main marketing strategy I see is attractive promotions. They make many attractive promotions and promote it all over the internet. Through these attractive promotions all age category people join the sites in the hope of making good money. I don’t think they categorise people and target them. Yes they might be targeting people who do online investments. That’s basically the golden rule to get targeted audience.