If you do not mind, I, as CEO of the company, will try to answer this question. So, the goal of the majority of ICOs is to allow people to place their crypto currency so as to get some benefit from it.
By purchasing project tokens, you join the community of programmers, authors and entrepreneurs who create projects for studying people with an understandable monetization model, the main means of payment of which will be a token.
There are 2 reasons to do this:
1) you can use these products under the best conditions;
2) The need for tokens will be increased along with the number of product introductions to end-services users. But the number of tokens is initially limited.
So this project is meant to unite people who then in turn themselves start projects with the goal to find things out about humans that are yet unknown?