We will publish the detailed roadmap soon. It will consist o two parts. Part 1 aims to present the organizational approach (how development and risk are to be handled at least during the time before the launch of the consumer module). Part 2 aims to describe the city-by-city plan. It is essential trying to achieve critical mass asap (having many installations from both advertisers' and consumers' side in one geo area). Advertising is one of the most CONVENIENT double-sided markets in this respect because it is very "local: in its nature—it exploits web's ability to reach people but still does it mostly locally, just like traditional media. Unlike in the case of payment systems, for example, we can steadily go from one place to another without having to attract a lot of users worldwide.
We have people who are familiar with US, EU and Russian/Ukranian/Kazakh markets. Looking for people in China, India, Indonesia.
Not "position" but regional voting power. Mass is not a corporation. We're finalizing the management framework based on voting block-chain-based tokens. This will be kind of a reasonable, real-world version of a DAO. We suppose that the main ideological failure of the DAO concept as we know it now is in using the full-scale democracy at the infant stage of the management concept itself. It only works after the management system has been through many preliminary stages. For instance, European democracy of the current humanitarian shape it has, it first has gone through the periods of very limited voting rights, later to high-income-taxpayers quotas.
Regionally capable people will receive their managing votes based only on the local competition. Say, Indonesia's quota is 2% (based on global advertising market share). To win part of those 2% votes one has to compete with Indonesian candidates only. Same level candidate who targets a global management quota of 5% dedicated to user interface division will have to compete globally, so having some local expertise is a cool factor to join Mass management and development team.