Personally, I don't like supporting these type of matches unless the revenue goes to a charity. Most of the time, influencers just do those matchups for the sake of clout. The influencers will create a scripted issue, make it look serious, hype it on social media then settle it on a fighting match. Organizers also take advantage of it because of the influencers' big fanbase that can generate them a huge amount of profit.
It's not up to us to support or not, they do have a promoter.
What Hulk probably thought is that because the Paul brothers did it well to make money by challenging fighters in the ring, he could also do it while embarrassing those who accept thier challenge. Maybe next time, this time he learned a lesson but I guess they still got the money right?