Kibo: an inside look In the course of KIBO ICO we see how on the network statements about the project appear, which obviously don’t come along with the reality. It’s particularly surprising to see people who call themselves experts among those who post such conclusions. Under the guise of analysts, they offer people to listen to their point of view, but it is clear that while preparation of the analytical reviews their authors didn’t even get familiar with basic information about the project. Therefore, it’s impossible to say that they have spent time on the qualitative analysis of the project. In that attentive reader can convince himself by reading the information on kiboplatform.net. We don’t quite understand how could self-respecting person give false information to public, but let it be on their conscience. I’m sure that in the near future, these people will have to publicly explain this behavior in front of their audience, if they have a little respect for them.
My name is Alexey Miller and I'm one of the founders of KIBO. In turn, in this block post I will reveal for the reader some of the KIBO project the details, which are intentionally or due to lack of understanding trying to show to you in a different way. After reading, you can use simple logic and links to facts to create your own idea of what the KIBO project is and why we’re developing it in this way. This article is divided into several parts, followed one another. A link to the next article you will find at the end of this. So, let’s begin.
Who and why will play KIBO LOTTO?The product itself which KIBO launches isn’t new. Today in some countries up to 80% of the population regularly plays the lottery. This is a huge market with a turnover of nearly $ 30 billion a year. For a visual example, you can visit
www.wintrillions.com and see what sums are played in lottery every week for a several times only in some countries. Please note that draws jackpot amount is only a half of the funds received from the sale of tickets.
Despite such popularity, there are still some major issues that bother every player. Their discussion can be found on online forums easily.
• No guarantee of 100% fair draw;
• Lack of transparency in the distribution and the formation of the prize pool;
• Long payments and prizes with high commissions retention;
• Winner anonymity issue.
With the foundation of smart-contracts and blokchain technology the perfect solution to all these issues appeared. KIBO LOTTO offers it. It’s completely transparent and 100% honest gameplay with instant payment of any size within a few minutes to anywhere in the world without commissions.
Another important factor is the fact that for the first time KIBO offers access to a single lottery from anywhere in the world.
If translate all this into simple terms: KIBO is a more convenient solution to the market with a huge demand. And it’s obvious that such a decision will replace the old format of the game. As an example, today almost no one sends a letter in an envelope, and waist a few days until it reaches the recipient. Everyone uses e-mail because it’s more convenient and faster. Exactly the same is a pretexts for KIBO. The same product, but in a more convenient form.
Why the recommendation system is the basis of KIBO development?An interesting product is good. But how tell millions of users about it? Perhaps many will say advertising, but is such tool effective today and how much does it costs? Let’s take famous Facebook or Instagram. Anyone can go out there and create an advertising campaign. The cost per click of more or less targeted audience will start at $ 1 and above. If you have the conversion of 20% of people, which is very cool, you attract 1 million users for a cost of something from $ 5 000 000. Since the formation of the jackpot is done by funds received from the sale of tickets, a platform needs to attract a large audience. Almost none of young startups can afford to spend millions of dollars on advertising. But even more important – this just doesn’t make any sense.
Today, high-quality marketing strategy is a crucial factor in the development of a company, and simply spend millions in advertising is no longer a method. Now the most effective way to attract an audience is a correct integrated recommendations system. That is why today companies are working so hard on how to convince the user to recommend a product to others. This effect is achieved by itself if the product has high quality and solves issues. Vivid examples of this are Instagram, Facebook or Whatsapp. These companies are growing only because they have been recommended. In the growth stage these products didn’t bring any income so they couldn’t add some extra motivation to recommend, and only possible way to do so was with the expense of investors' money. Not many dare to reward for the recommendation of several million users, especially when a product is still not profitable. If a quality product manages to add some additional motivation, audience growth will be much faster.
Additional financial motivation is especially needed when a company comes to an existing market. For example Uber, which came out on the existing market by offering demanded product only in a more convenient format. KIBO does the same. UBER Company has received such growth due to the fact that you were allowed to present a free ride to a friend, and if a friend took this gift, company would give you a free ride. This is a direct financial incentive to recommend UBER to friends. Someone would call it a pyramid; competent people call it a thoughtful marketing. Everyone knows the result, today UBER has the largest share of the market and the capitalization of the company has reached $ 60 billion within several years. Now this model is copied by many local taxis and so they’re developing successfully.
At the beginning of working on KIBO we realized that without a strong marketing strategy we won’t get a fast audience growth. Therefore, we started to integrate the successful growth model in our project. What a lottery can give people? Of course tickets to participate in a series of free draws. But where young startup can get a few million dollars to organize these draws? We’ve decided to build an affiliates network throughout the world, which will chip in on these draws, and after the platform launch will attract first customers.
Ponzi scheme or a powerful development strategy?The answer to this and other questions in the next article
https://medium.com/@kiboproject/kibo-an-inside-look-bcc2d5b38ab9#.9mpvq6s7d