Fresh funds obtained from the sale of broadcasting rights and new sponsors can boost the club income, Barcelona dares to move to bring new players to Camp Nou. Barcelona's credibility has returned along with the income earned from both. Even so, Barcelona's transfer efforts have an additional level of difficulty because the economic situation is not yet fully stable. Barcelona is very lucky despite being hit by the economic crisis, because Barcelona still has charm and most of the players want to join Barcelona.
The club's big name, the club's great achievements, style of play and several other things make a number of players choose Barcelona even though their financial condition has not recovered. Barcelona still have a lot of debt, they can't pay it off in a short time but the team is optimistic that they can still do their best to keep fighting for the title.
These are some of the things that I think keep Barcelona still ahead of other teams, they are a historic team and I'm sure they won't let the club suffer without another title. This season, I will support them after some new players have been brought in, it will be a good thing for them.
Big names, achievements and style of play are the main capital of Barcelona, these three factors will always make players want to be part of the Barcelona squad. Raphinha is one example, he turned down an offer from Chelsea just to be able to play with Barcelona. In fact, if he wants to accept Chelsea offer, he will get a salary much greater than what Barcelona is offering.
For some reason I think that in this transfer market it is very easy for Barcelona to bring in players even though the club is in financial trouble, they also have to cut players salaries to avoid violations of Fair Play. Barcelona did not take long to bring in Kessie, Chistensen, Raphinha, except for Lewandowski who is still in the final stages of negotiations with Bayern Munich, but he can't wait to officially become a Barcelona player.