Hi everyone, i would like to understand better the point 3 (distribution) of the whitepaper posted on first post of this thread: the livetree network can be used like a sorta of netflix on blockchain?
Blossom TV
Digital rights management (DRM)
DRM is the process of attribution, provenance, licensing, distribution and verification. This multi-billion $ market is currently, controlled by centralized systems by Google Widevine:tm:, Microsoft:registered: PlayReady:registered:, FairPlay Streaming by Apple
In terms of distribution we are particularly interested in licensing. This is where we enable the backer (or fan) of a project to buy the intellectual property or share in the profits of the content being distributed. Licensing content in entertainment is handled through contracts. Nowadays these are largely physical legal documents, modeled on the multi-party legal agreements common within the entertainment industry. Typically, these agreements work in a similar way across the world. While differences do exist in terms of license scope (episode, series, film), period and jurisdiction, their impact on the agreement’s execution is generally trivial.
LiveTree’s licensing and key management services, named Blossom, will be used to digitally encode and sign media. Blossom distribution services include Blossom DRM which underpins distribution through Blossom TV and current mainstream digital and traditional broadcasters (such as BBC, ABC, cinema theatrical releases etc). Blossom DRM is the world’s first blockchain DRM specifically designed for the film, TV and content industry.
LiveTree intends to express the licensing model using smart contracts in the open-source framework COALA-IP (to maximize interoperability), which will be extended to meet the specific requirements of the video and entertainment industries. Extensions to COALA-IP will include, for example, a pre-pay-to-view licensing model, which will be developed within the spirit of the open-source community. The blockchain reduces costs and increases the sales opportunities for both content creators and broadcasters.
By utilizing the blockchain we extend the functionality to funding. This again means, the fan (not just high-net worth individuals or studios) can buy the license for content or, if the creator chooses, share in the profits of the content distribution. This has never been seen before and is completely unique to the project. It enables LiveTree to go beyond reward based crowdfunding to a completely new model – one that is set to redefine not only the crowdfunding ($1bn film TV market) but the $500bn entertainment industry.