After discussing what we could do for our Hero early adopter customers, in recognition of the fact that you guys got us to this point, we have decided to give a special status of Hero to every leonArdo customer going forward. It won't just be that you have a Hero badge in your version of margin, but it entitles you to a 50% discount on all future margin terminal subscription payments. The offer will kick in if you sign up for a subscription within a month of your free period ending.
We wanted to also make the point that switching to a subscription based model is absolutely necessary for us. We are a real company, with real employees who have families and mortgages and have to be paid at the end of each month. If the market only saw month on month growth then it might be possible to survive by sticking to the lifetime license model, but this is not the case. Catastrophic events like what happened in mid January, where a lot of cryptos lost up to 70% of their value, have a huge effect on our revenue. This puts everything we have built up in danger and if not dealt with could mean us having to close for business - which would also mean no updates for leonArdo. This was not a decision we took lightly, rather one we couldn't avoid.
Having had my own company since 1989 I had grave concerns for margin the second week of this month wondering about the prospects of continuation if sales dwindle to a trickle due to market influences.
I upgraded to Ultra in November because I was doing so well and am still very glad I did. Relative to market conditions had the pricing model changed in December when we were all going to the moon, my attitude would have been yeah whatever and I'll take a couple of subscriptions for my friends, but the market has halved since then and margin must continue. My business acumen has taught me that sometimes difficult change is a necessity and the alternative sucks.
Thank you for the Hero Discount!