Facebook can generate its own cryptocurrency easily and integrate it with the current social network platform, just similarly to Steemit. However, the company can either cooperate with some available coins depending on the business goals. With this option, they can skip costly and time-consuming stages.
✔️ No matter what approach it is, Facebook does not only aim at the decentralized platform and Blockchain technology but the also views them as the milestones of development research in 2018. This is the strong evident for a bright future of digital currency.
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I'm really surprised why such people like Zuckerberg and Ilon Mask are still not involved in crypto development. It's weird according to their business areas. Blockchain could solve many problems of their business!