I think they stand a chance if they also introduced other form of mining. As in EC2 version for blockchain. Otherwise I think it is going to be really tough journey not an impossible one but a tough one given the market conditions.
But they already have a focus on other things than just crypto mining. In fact, mining is only a small part of their project. They will create an marketplace for computing power. What you do with it, is totally up to you. You don't have to use your computing power to mine at all.
That could be a solid case but to have only mining do you think it would an effective business case? I am not saying crypto is dead but I think it is way different that what it used to.
i have been wondering that to they are not buying any rig why would they need such amount of money, i will ask the admin at the telegram channel