Does this bear market affect the finances of the casino sites as well, so they have a low allocation for signature campaigns.
A signature campaign is a part of marketing promotion. if some of the channels do not bring benefits, then you stop investing in that type of advertising.
as far as I have noticed, signature campaigns bring a more tangible result only after a long period. it takes time and constant presence to become recognizable, and for that, you need a slightly bigger budget and patience.
all the short-lived campaigns are expected more in the few first weeks, although this is difficult to achieve, especially in the gambling industry where the competition is huge.