Specifically how will you provide "PR/marketing/outreach" in order to help bring applications to market?
There are several methods, all of which we are already doing, but imperfectly.
Let's take an example where we'd actually have an application, say a tool that allows you to create a token, and allows your customer to trade it within your own environment. What the actual token is doesn't matter in this use case.
1. You define what markets and industries this specific use case may appeal to or be of use to.
2. You define the level of competence with regards to crypto solutions applies.
3. You create an attractive PR package centered around the specific value proposition you have to offer them (centered around themes like efficiency, cost reduction and security for example)
4. You pinpoint industry outlets to target with your campaign.
5. You pinpoint major players within the industry
6. You find out if you already have possibilities for introductions and make use of them to get first contact
7. You find a good value for money spot to promote your solution at and fight to gain a speaking or pitching spot there.
8. You find out who is an up and coming underdog in the industry and go at him
9. You go to said conferences and do a shitload of networking
10. You follow up on the gathered contacts and go into a feedback loop with them, feeling out potential pitfalls
Etc. etc.
A lot of these things are actually free or nearly costless in terms of having to pay for a lot of materials. Time is the bottleneck in most of these cases because proper talks and follow up take a lot of time and attention to detail.
Still, the essential process is the same: pinpoint market (and be bloody creative about it!), pinpoint angles of "attack", pinpoint channels and pinpoint the value proposition.
Combine it with a healthy dose of doggedness and time investment and you are well under way.
Such a program should not be done in a vacuum: it needs to be supported by a broader appeal, but no entrepeneur is going to be interested in "This is NXT and it's cool because {fill in crypto term of endearment}"
You need to talk in terms of benefit and value, not in terms of tech.