The first question is how much to allocate to marketing. Once we know this, we can work to allocate to the different marketing programs. I strongly believe in pay for performance marketing. A website nobody goes to has little value, even if it has a lot of good info. A confusing badly made website, still has value if it brings in NXT'ers.
We define a performance metric for marketing. We set a NXT value to that. We roll out massive pay for performance marketing plan. 100 BTC worth of pay for performance marketing is possible. That would make it the largest ever and become news worthy in and of itself.
James
Ok. Do it.
I assume you mean define a performance metric and not that you agree to funding 5 million NXT
As for a performance metric, what if it was simply that a new person is someone that purchases $25 worth of NXT or more, with a personally identifiable means, eg. credit card. A $10 worth of NXT bounty is 40%, which is generous, but not crazy since it would be paid only for verified $25 purchases.
James