We would need some PR and marketing on big, trusted sites like Yahoo Financials or Financial Times Online or whatever. There is a bounty for it. Does anyone know about someone having the power to do it? The last time, when the price hit it's highest we had some media coverage (and the alias feature added) which helped to get new Nxters on the boat.
What we need is a Nxt SR market, that would really drive the price of Nxt Nxt has its upswing on new features released and usability. I think the market will take care of itself if we have a fully functioning client (nexern). We really need something to talk with the media about, at this point we have a relatively unstable client with a huge list of potential features, need to be patient.
I agree that we shouldn't worry much about marketing right now.
I think that it should be a continuous task to update the media about Nxt and the news around it.