I think without a booth or naked ladies it is quite impossible to giveaway stickers during regular business talks with potential contributors
Who needs stickers when u have naked ladies?
Nope, business cards are much more useful in a face-2-face. Swag is always nice, tho,
Pens (Admiral.fus idea, methinks) would be good in an f2f situation.
Business cards are a MUST. Get loads.
I've just ran out here in Frankfurt and it's really bad PR to get a big client and you don't have a card. It shouts "small time trader" and "amateur".
Shaking hands and talking is the only must. You can have all the marketing gear and a big booth and it doesn't mean anything if you don't go out and meet people, if even to give your card and have a chat.
So basically, if you cannot do more than that at short notice, use what you have, which is people and go there and meet and greet.
Also hoard cards like a magpie. Get a notebook, ask for cards and staple them inside. At the end you will have a valuable book with contacts that you have met and can write to. Make quick notes about the people you met when you have the time, so you can personalise emails if needed.
Keep track of opportunities. If at all possible, mail them in the week after the conference to start a closer relationship.
I've been managing a small booth here now for over four days (and now am down with a cold in my hotel room
), and have loads of contacts for my company that I will spend contacting all in the next week. Big deals and good contacts are not created on the spot. Don't get discouraged it your talks are brief and people seem uninterested or hurried. They have loads of people to meet besides you. If they give you their card, it's an invitation to call on them, so use it!
Also remember to rest. Get drunk áfter the conference
. Conferences and meeting people is hard work!
And lastly, enjoy!
