Unfortunately not going anywhere yet. Hopefully we can change that with the application/fees idea.
We need to be profit driven to some extent: otherwise donating hash power to this effort is not going to last long out of charity or annoyance.
Thus the only way to make this last is to impose fees on new and existing altcoin creators. Once the BTC start flowing into our virtual coffers, only then will this initiative really take off with our hash rates.
Need to start by first sending a message to one of the altcoin vendors on the list to demand a fee and application. If that does not work, we will need to be prepared to throw some speculative hashes at it, to pound them until they give in. That in itself is a risk we'll all have to take, but it will pay off for us once the BTC comes our way.