I'm commenting on behalf of Bit2C.co.il - we are the sole Bitcoin exchange platform in Israel, active since 2013.
Diet-bitcoin has registered us as an exchange that enables trade with the so-called "diet-bitcoin".
We have never heard of such coin and are not supporting this trade and have no plans to do so, nor did we ever have contact with the team of the aforementioned project.
I'm sending them an email right now to remove us immediately from their list of exchanges.
I want to take the opportunity to thank an anonymous member of this forum that has sent us an incognito email informing of this problem, along with a link to this discussion. I would personally like to encourage this sort of behavior in the Bitcoin community.
Best regards,
Avinoam M. Oltchik
Partnerships and Community Manager
Bit2C.co.il