With stocks sometimes a stock split helps a small amount because stocks typically can only be bought and sold in whole units. However any effect is typically short lived. Typically only stocks that are growing a lot are split. The reason they go up after the split isn't related to the split.
Youre looking at it from a very narrow point of view, not the view of the average joe shmoe making 30k a year...they are not going to buy a 600 BTC and play around with it...and buying a .1 BTC is a very foreign concept to most people....
You're looking at it from too logical point of view...People are not logical...
The vast majority of BTC owners only own a small fraction of a whole bitcoin. It isn't a foreign concept at all. A main selling point of bitcoin is that it is easily to divide down to any size you want. Thinking that you have to have a whole unit and a label to go with it is the narrow point of view.
The vast majority of BTC owners are tech conscience or savvy and constitute an extremely tiny percent of the population. It's probably not a foreign concept at all...
Can I ask what you do for a living that would make you an expert on dealing with the general population? Because I meet hundreds and hundreds of people from all walks of life and 99% of them have never even heard of bitcoin...and the 1% that have are fairly intelligent.... I can tell you that most people can't even understand the concept let alone use math properly to understand zeros on the right side...
but the minute I explain to them the concept of a digital dollar they seem to grasp the concept much better....
I have lived and worked in the USA and I'm currently living in Japan. I believe I have a much broader view of the world than the typical American. I have actually also lived in Egypt and spent considerable time in multiple countries beside America, Japan and Egypt. For the record my children are bilingual and go to normal Japanese schools. (As in they also read and write Japanese as well as English.) We have high educational standards.
You seem to be the one throwing out generalities, mostly which would only apply to Americans. While it is true that bitcoin is easier for the tech savvy it isn't limited to them. That is really true of younger people. Bitcoin isn't an American thing, it is international and that is what it needs to be to survive than thrive.
The real problem of adaption have nothing to do with the name or units, they are fine. BTC or Satoshi work fine with SI units. The real problems are the complexity of wallets and security related to bitcoin storage. Those are the issues that need to be easy to handle. A new name does nothing but add confusion. That is my view, but probably one largely shared.