So if you take a look at http://coinmarketcap.com/ and look at some of those coins and compare them using volume and
[potential] (for us) success, then you can estimate around a $3 million dollar marketcap if this coin delivers, seeing as how FTC, URO, and REDD are where they are. In that case, $3 miillion converts to around 4790 BTC. With 10 million VIA in circulation at the start, we can divide out total marketcap by the number coins to see the value of each coin: 4790/10000000 = 0.000479 (47.9k satoshi starting price).
Hope this helps, but remember, these are my arbitrarily placed numbers, not actual ones
Slow but steady wins the race and consistent, effective effort leads to success.