Maybe the dream of bringing in these star players should be appreciated to advance the Saudi league or for other investments, but for now even in the next 5 years it's quite impossible. Regardless of all that, with the arrival of other European players or coaches who will join the Saudi league team, the attention of the whole world is now on Arabs and can't wait to see if they can be consistent or not later.
But it is possible that these transfer activities stimulate more business potential domestically but also internationally. Sure the salaries are too high to pay off in sales of merchandise or stadium tickets, but they follow a vision, an agenda and although I can't fully understand what their goal is also in terms of finances and business, I believe they are not doing it to only burn money. They might be doing all of this to kick off a positive dynamic for their league although they are currently spoiling players with those unreal salary expectations. Players will soon say "no" to 40 million per year because it sounds like not enough.
And the 4 biggest clubs in the Arab League have the most shares owned by PIF so that it can be said that PIF has 4 clubs that are now actively hunting for players from Europe and offering large salaries even many times that offered by any European club.
No, the whole nation isn't good at doing business. The upper class or more specifically all the leading members of the absolute monarchy are good at doing business although when you say this it raises the question whether they are good at doing business or whether they are lucky to be sitting on oil reservoirs. i mean who wouldn't be able to do good business when they inherit oil reservoirs?
But yes that is not the topic here. It is still frightening to think about soccer cultures like those in Europe when the SPL keeps up this spending level for a long time. It is not possible for European clubs to pay salaries like that without breaking rules and that could make the SPL very attractive once financial fair play kicks in harder and gets enforced. There is an upside and a downside to those rules in regards to international competition.