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Yes indeed that is their target at the moment bringing more attention in fact it's been working pretty well so far and maybe this is the first step, who knows in the future they will bring in younger players. Another fact is it's not easy to bring in young players, it also happens in popular leagues like the Premier League for example many top players refused to play at Newcastle last season because it's not a dream team.
Undoubtedly any sports club needs to attract the public attention and create buzz. So far the plan appears to be working out very well for them. The initial success might open the door for a future expansion that includes even younger players. It is crucial to remember though that finding youthful talent is never simple especially in well known leagues like the Premier League. Because they believed Newcastle was not a dream team many great players last season turned down possibilities to join the club. It takes careful planning money and a compelling vision that appeals to both seasoned experts and up and coming talent to create a desired and appealing team.