Starting at a Chip Level, I want chips that can run at the highest thermal limit possible. This allows me to run more temperature differential across the surface, increasing heat transfer and increasing the number of chips for a given area.
Because of that, I think the Miners should be modular Liquid cooled 2 Slot PCI-E Cards (similar to BFL Monarch) with the highest power density possible. If desired, a liquid cooled case could be offered with a full size radiator embedded.
This allows the greatest flexibility because a home miner can install the card in an old tower along with GPUS, etc. or they can install a bunch of cards in a purpose built 2/4U rack miner. I am thinking power densities equivalent to spoondoolies in a purpose built case. Power Densities might be able to go higher because of liquid cooling.
Normally I would go with air cooling for simplicity and cost sake. However, I believe that if a liquid solution can be done well, it will be able to increase your available power density and thus decrease commercial cost. Also, by liquid cooling you decrease noise pollution in a home and can funnel the heat where it needs to go. This also then allows you to keep miners outside in a NEMA 3R/4X rack with an external radiator. You can also then use that heat to do other things like cogen, etc. With high DTs in the thermal process, you can recapture part of this value. This heat should not be negligible. You could heat a fish tank if you want
I believe you will be able to reduce the cost of the miner over the long term because you are using a standard PCI-E format. All Power Supplies, motherboards, CPUs are readily available as is the OS for running the miner (linux, pimp, windows, etc). Users would be able to configure their own interface, and the like as well as all backend monitoring.
This would also expand into third party developers buying cards and packaging in the most efficient design they know how to build. This would allow you, SFARDS, to just focus on chip development and heat exchanger design, which should be your core business. This would allow more rapid deployment because all you would supply is the cards. All other parts of the equipment could be reused. It would give you a platform to grow and expand.