Spain bans betting adds - no celebrities, no sport sponsorship, no daytime adds - page 11.

hello_good_sir

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Quote from: paxmao on September 01, 2021, 04:30:54 PM

https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Teams directly affected:

Quote

Alavés (Betway), Cádiz (Dafabet), Granada (Winamax), Levante (Betway), Real Betis (Betway), Sevilla (MarathonBet) and Valencia (Bwin).

I'd imagine that the financial managers are going to be devasasted.

Although this is nothing away from what is expected. Seems like a lot of countries right now are trying to crack down on gambling advertising.

I personally think that the sportsbooks will simply find a loophole somewhere to advertise, e.g. online, and move away from the traditional merchandise advertisement. They're not a one trick pony.

goaldigger

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That could be a huge loss for the casinos, to lose such chance on hiring those influencers and make a good market exposure, well that’s the new rules so they have to obey that and just look for good alternatives.

Are gamblers more expose to sports? I guess not at all and the bettors will always place their bet even if they don’t see any advertisement, they already know where to place their bet for sure.

AmoreJaz

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Quote from: goaldigger on September 01, 2021, 05:29:33 PM

That could be a huge loss for the casinos, to lose such chance on hiring those influencers and make a good market exposure, well that’s the new rules so they have to obey that and just look for good alternatives.

Are gamblers more expose to sports? I guess not at all and the bettors will always place their bet even if they don’t see any advertisement, they already know where to place their bet for sure.

loss for the casinos, and loss for those personalities. i don't think also that this move will be effective on what they want to achieve. these bettors know where to go even if they don't see those ads. let's admit that in this pandemic, betting industry is one of the industries that survive. now, if they will remove the sponsorships for those individuals involve, it will be a loss of income. i don't think that would be very smart idea from them. anyway, they can't do anything much with the situation but need to comply with the government's protocol.

dothebeats

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There are still tons of places to advertise gambling platforms even if Spain removes a bulk of where the advertisements come from. If the goal is to limit minors’ exposure to gambling, then I don’t think they are doing enough to achieve it. The internet is still a place wherein minors can easily access gambling-related content, and goodluck censoring the internet as people will go above and beyond just to get the information that they want in this day and age.

Woodie

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With such a ban then it defeats the whole purpose of advertising!
If you can't use influencers to market your product it's such a joke and them saying no ads on teams shirt they are forgetting that TV content isn't restricted to one country . This ban has so much absurdity here which could be challenged in court.

I wonder what made them reach such a decision, hope these guys mean we'll for our friends in that country..

Johnyz

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Sports are not the only place to advertise, there’s a lot of ways now and for sure those casinos will always find a way and beside, they are spending a lot of money just for a player to wear a shirt, its time now for those casinos to become more creative in advertising. Anyway, this new rule many lessen the exposure of gambling in sports, but still they can’t prevent gamblers from betting.

Kyraishi

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Not sure what this is supposed to achieve - to curb underage gambling perhaps?

I personally think that this is not going to be effective whatsoever. Teenagers can stay up late too, you know?

It's probably just going to be knocking out the funding for a lot of teams and forcing them to make employee cuts for absolutely no reason whatsoever.

paxmao

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https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Teams directly affected:

Quote

Alavés (Betway), Cádiz (Dafabet), Granada (Winamax), Levante (Betway), Real Betis (Betway), Sevilla (MarathonBet) and Valencia (Bwin).

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