Well ...Sportsbet always had and most likely always will have great deals with great teams or players around the world but personally I would love to see them reaching F1. I know it's very hard to achieve such a deal but if Kick did it , why wouldn't Sportsbet be able to do it too. Also , NHL and NBA should be a very attractive deal for upcoming years as long as NHL will finally let that sport prosper around the world and no only in USA. 
It's explainable because Sportsbet.io is one of greatest sportsbook for gamblers in online casinos. With their massive success in online cryptocurrency gambling industry, they have very good business revenue and to maintain their business exposure to the crowd, expand their business, increase their success, they can use part of revenue for marketing.With marketing, one of programs to do is partner with greatest teams and players to maximize effects from budget used for marketing through partnerships. They are a big business and does not self restrict their company only in the USA.
