As I said before, I guess those who get this email are non VIP or Bronze so it's actually not a priority and they have no activity in recent years maybe between 2-3 years
At first the stake team wanted to give $20 to bring users active again but it looked unfair because bronze users with low activity only got a $10 bonus and had to go through KYC well maybe that's the reason they cancel the $20 bonus in the first email and send the 2nd email or maybe they have other reasons such as bonus abuse.
Well, for this one they will get more bonuses based on the VIP level for example, if the platinum account is not active in a few months they will get deposit bonus between $100- $200 and last month one of my friends platinum2 got an $200 for $1000 deposit so actually this bonus has criteria.