Again using adblock saves about 95%+ of your troubles but nobody "deserves" a bad thing happen to them just because they are not technologically up to date on the precautions they can take. We as people who know them should help them to learn it instead of mock them for not knowing it.
In 2019 after more than 20 years passed since the internet became mainstream, yes you can't afford to use a PC without adblock. This is not even debatable. I know not every person is tech savy but ffs don't they get uncomfortable for watching ads on youtube for friggin 10 seconds in the middle of a fckn video? This is worse than a torture to me. I can't believe how someone can use a pc like this.
They know how to use goddamn facebook, instagram, WhatsApp and most people who doesn't use adblock use those shitty mainstream services pretty well. All they need is to type "how to block ads" on google and they will immediately find adblock as the first result. Google makes it very easy for us;)
That's why I said they deserve it. You can still afford to be stupid in 2019 but not that stupid. It gives me pain to watch those people.