Rebranding Update
Over the past month we’ve been working very closely with Ballistic Arts in an effort to perform a major brand overhaul on Syscoin, Blockchain Foundry and its products.
We realize the criticality of this initiative. Blockchain Foundry’s product development efforts focus on using Syscoin as a foundational component. As such we need to ensure both the brand and the information around Syscoin is clear and meaningful. To that end, we’ve identified the need for different marketing messages based on the brand doing the messaging. There are several different brands that we are working on aligning and improving at the moment- Syscoin, Blockmarket, Blockchain Foundry and brands for other products that are still in development.
We wanted to share some of the progress being made in the rebranding efforts. We’re still relatively early on in the process as it has taken some time to get aligned on goals across the brands. We’re still working on the Syscoin brand itself and how that will evolve. We’re taking the time necessary to achieve a result that properly represents Syscoin’s brand direction in 2018 and beyond. The key aspects of this new direction are an open, accessible infrastructure for blockchain application development that presents an opportunity for businesses and consumers alike. The work we’re displaying below is all still considered to be work-in-progress and is only intended as a preview.
Syscoin Website
The Syscoin website is getting a much needed update in Q1 2018. The update will focus on reinforcing the new brand message being developed around Syscoin. The site will be landing page style and highly informative. It will focus on Syscoin’s robust feature set, how to use Syscoin on both desktop and web, products that use Syscoin and services/exchanges that Syscoin is available through. The site will retain its own unique URL but will live within the Blockchain Foundry website, thus the light navigational elements.
Syscoin Website Static Mockup
Rebranding Roadmap
There is still a lot coming in the rebranding pipeline. The Blockmarket Web and Syscoin Masternodes main-net release are coming up quickly. Due to this we’re focusing on elements of the rebranding that will provide maximum value relative to those upcoming releases. Below is a roadmap in rough chronological order relative to the rebranding to give the community an idea of what to expect in the coming months.
This rebranding helps to reinforce Syscoin’s exciting new direction for the new year and further aligns all of the brands within Blockchain Foundry’s umbrella towards the goals which they were intended to be used. Syscoin is not only a decentralized marketplace. It has many more capabilities and uses. Blockmarket is a decentralized marketplace. Syscoin is the infrastructure that Blockmarket utilizes to deliver a decentralized marketplace experience. In this same manner other products that Blockchain Foundry is developing will utilize the Syscoin infrastructure to serve a variety of different use cases beyond decentralized marketplaces. The upcoming releases and the rebranded Syscoin materials will assist in spreading awareness of Syscoin’s capabilities. This should foster even more applications being developed using Syscoin’s infrastructure.
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https://medium.com/@BlockchainFoundry/rebranding-update-d1e4403f814a